Envy of others blog posts ranking in the first place of the Google Search results for the competitive keywords? The secret is they have written an impressive and SEO friendly blog post. They might be using some proofreading tool to polish their writing, even at nominal cost. Ultimately, the content is awesome.
The word “Awesome” points to writing content that people like learning, get inspiration, look for data or take action to do. SEO friendly refers the other angle. It means writing content that search engines can understand, index, give priority and show it to most people.
If you write only considering people and entirely left out the search engines to keep in mind, that will make your content not able to breathe air and hard to grow in the crowd.
If we are Bible or Wikipedia, we wouldn’t worry about search engines. People will come and read without any self-promotions. But we aren’t like that. We are among thousands of other bloggers or small businesses who want to get a piece in the large pie.
We need to do something proactive to promote our content else competition will eat it out. Our promotion must start from Search Engine Optimization.
Search engine optimization must start from content. SEO for the content can be done in two ways. First one is On page SEO and the second one is Off-page SEO. We will focus on the first part.
To be precise, I am here ready with five tips for a useful and SEO friendly blog post.
Table of Page Contents
- Tip 1: Writing Awesome Blog Post
- #1. Writing Mind Blowing Readable Content
- #2. Content readability: What is this all about?
- #3. Write well-researched and shareable content
- Tip 2: OnPage Ideas for SEO Friendly Blog Post
- #1. Internal links and External links
- #2. Use Short URLs:
- #3. Page Performance matters a lot in SEO:
- Tip 3: Playing with Texts for SEO
- #1. Heading Tags:
- #2. Text formats: Bullets, Bold & Italics
- #3. Short and Crisp Paragraphs:
- Tip 4: Relation between Keywords & SEO
- #1. LSI keywords (Latent Semantic Indexing)
- #2. Use LongTail Keywords With Low Competition
- #3. Meta Titles and Meta Descriptions:
- Tips 5: Include Visuals and Seduce your Readers
- #1. Include High-Quality Images
- #2. Infographics
- #3. Optimize your Images:
Tip 1: Writing Awesome Blog Post
How to write SEO friendly content and at the same time not forgetting people who read that?
In the name of SEO, if we overdo keyword insertions in between the content, readability becomes hard. People will find hard to read the content further, and they will skip or close the content altogether.
#1. Writing Mind Blowing Readable Content
We will see how to write SEO friendly content. Search engines try to give the exact information people are looking from it. Keeping that in mind, we should write the correct things what people want.
Three tips for Writing Awesome and Mind Blowing Content
Below are few tips to sharpen your writing skills for blog posts
1.1. Teach your audience
Be extremely useful. You write a post on “How to.”
Teach your audience not only how to do something, give resources to do that, a cheat sheet to do that, a testing method to see how it worked out, getting an encouraging result out of that.
You write a topic on “Best …..”
Do use yourself first all the “best things” for a prolonged period, tell them why they are best-regarding specifications, operations, durability, how to use them to the maximum benefits, wow them by showing an uncommon way to use them.
1.2. Lead by Example
If you genuinely want to help your readers, then you will not put the money first before readers.
You have to write exact statistics, write a genuine way to do anything, write honest reviews, and promote only the products that are useful.
If you lead by example, people will talk about you, follow you and in the result of that, you will make a lot of money.
As Jim Rohn said, “If you change, everything will change around you.”
If you change the way of doing your business/blogging with utmost honesty and sincerity, your business will make a lot of money.
Go, start writing specific content. Your content will be awesome and mind-blowing.
1.3. Benefits are your gold mine
You must dig deep the goldmine under your feet.
I am not talking about breaking the tiles on your floor.
I am talking about a goldmine every blogger has under the feet but not aware of that.
Bloggers worry a lot about why their blogs don’t make money.
They didn’t know that benefits sell not features.
A blogger takes a treadmill product, writes about its features mostly, does everything to promote the post but in the end if he even makes a single sale in the whole month, he is Ok with that.
Another blogger who takes the treadmill product works out 4 hours a day and show the results “118kg to 87kg in 2 weeks”. The product sells like hotcakes. He makes a lot of money for promoting the product.
A simple difference between both of them, one, works hard, lead by example, creates a craving fan following and in the end makes hell loads of money.
#2. Content readability: What is this all about?
Is content readability an SEO factor? Should an SEO friendly blog post need it?
Even plugins like Yoast SEO try to measure it. So why not search engines? Content readability is an essential factor in improving visitor experience. You can install the Yoast SEO plugin and see how your content scores on content readability factor.
Content publishing format/structure, content with correct spelling and grammar, two lines space between sentences are some of the content readability factors. Construct the paragraphs only with 2 or 3 sentence maximum. Break the complex sentences into two easy-to-understand and straightforward sentences.
Finally, write content exciting way. You may entertain Grammarly for this. The best online spell, grammar check, proofreading and plagiarism checker software. Don’t worry about spending, it’s worth with its multiple features. Here you check out for the Grammarly discount.
Use conversation tone throughout the blog post. Use “I & You” words. Tell stories, share experiences and write from the heart.
The time we spent before start writing content, in preparing the hints is much worth. The time spent this way also makes sure that our content is useful, straight to the point, data-backed and valid.
Well-researched written content attracts more likes, shares, and mentions typically in the social media. By which, you can see drastic performance from your social media profiles receiving more social signals.
How to do well-research?
- Look the information only from the authority sources always. (kind of Wikipedia)
- Take note of the numbers. People like to see the real statistics.
- Include proofs.
- Do case-studies.
- Ask authority people in your industry.
- Seek for real-life examples.
I have told the critical factors to prepare content for SEO-friendly blog posts.
To make the content SEO friendly, we need to take care of On-Page SEO. Let me guide you on this now.
Finally, don’t ever miss to proofread your content before bringing it to live.
Tip 2: OnPage Ideas for SEO Friendly Blog Post
We will see what On-page SEO factors we need to consider to write SEO friendly blog post. We will see three basic On-page optimization techniques.
- Internal links and External links
- Optimize page loading speed
- Use short URL
1.1. Internal Links:
Internal links are essential in On-page search engine optimization. Internal links boost the Time-on-site stats and reduce bounce rate.
The anchor text you use on the internal links in a page shows that what the linked page is all about mainly.
I recommend you to use more than one internal link on any page as long as it is related to the content. Two or three internal links are sufficient. While you use internal links, chances of bounce rate are low.
You can improve page authority to a page by interlinking many of our blog posts. Even we can create funnel-like content readability mechanism to give focus on to a single page (lead page or a sales page or even to a review page), where we can convert the visitors into leaders or sales.
1.2. External links:
External links are useful for the readers to learn in-depth. We will link to an external page only if we find it useful, adds more value to what our content does, original and worthy to pass our readership to the particular external blog.
1. An important thing to consider anyway is, we should not link to an external page if the page itself try to rank top for the same keyword we would like to rank. If we link to that kind of page, we will pass some link juice and boost that page to rank high in search results.
2. Another essential thing to consider is, we should not link to an external page using the keyword (we want to rank for this) as anchor text.
For example, if we write a post and like to rank for the keyword ” best products under $100″, we should not put an anchor text “best products under $100” to link any external page.
If we do that, we will pass the link juice to the external page for the keyword we want to rank. Search engines can give more authority to the particular external page for the keyword than our page.
Next thing I want to discuss is, how to make URLs for your page, like whether to use lengthy or short.
#2. Use Short URLs:
Firstly, Use the focus keyword in the URL. Apart from the meta title and meta description, we have one more chance to make our focus keyword visible in the search results. That is none other than page URL.
Secondly, remove the articles, prepositions and other small words that don’t make sense related to our focus keyword. This idea makes the URL very short and easy to remember.
For example: If we write a post on the topic “Things to keep in mind before buying hosting for a new blog,” the WordPress post editor by default will create a link like this:
What we need to do is, make it short like this:
Next thing, I want to discuss On-the-page level is page loading speed.
#3. Page Performance matters a lot in SEO:
Officially, the page speed is also an important factor in ranking algorithms.
A visitor finds it difficult to keep on waiting to see slow loading pages and often shut the pages resulting increase in the bounce rate and drastically reduces the Time-on-Site measure.
Bounce rate and time-on-site are major critical elements in page ranking algorithms. When the speed affects these things, it makes sense why the page loading speed is officially a factor in Google’s search ranking algorithms.
Until a couple of years ago, the only choice we had to improve the page speed was the favorite cache plugins. It is then the independent WordPress managed-hosting firms started to appear and advertise about their fastest speed servers.
Nowadays we have a lot of best WordPress managed to host providers’ offer for fast website speed. Their in-built technical setups do cache process in the servers and offer the blazing fast speed.
Tip 3: Playing with Texts for SEO
A decade before, black hat SEOs published essential keywords in many places and made the text to White color in the White background. Thus the keywords were not visible to real visitors, but the search engines were able to read them and rank.
A funny SEO play, isn’t it?
It was a decade ago.
Search engines more matured as of today.
But as of today what SEO techniques work on the text & paragraph level?
Let us see.
#1. Heading Tags:
As a blogger, we know that writing page titles, Subtitles are super-important for readability. To make it understandable to search engines, we use heading tags.
H1, H2, H3, H4 are the header tag series. The high priority goes to H1, followed by H2, H3, etc.
H1 is the high priority. Can we use H1 for all the headlines and subtitles in a page?
Nope. We shouldn’t.
It is offensive, and it is not a good SEO’s act.
We should use H1 only once in a page for headlines to let the search engines know that headline is the top priority sentence on the whole page.
After the headline, make the next best sub-headlines as h2 and if there are any sub-section titles inside sub-headlines, make it as h3 and so on.
Follow the H1—>H2—-> H3——>H4 hierarchy.
Don’t confuse the search engines this way H2—-H4—-H3.
#2. Text formats: Bullets, Bold & Italics
Why do we need to use the text formats?To improve the readability or to say otherwise make the readability better.
When a visitor sees the bulleted or numbered lists, it is much easier for him to read and grasp the matter fast.
When a visitor sees the bold text in between standard text, he can understand the importance of the words trying to tell him.
Italics are best for quotes, references from other sources and other catchy sentences. It gets the particular attention of a visitor’s eyes.
#3. Short and Crisp Paragraphs:
The readability of any page majorly depends upon how we divided the content into short paragraphs.
In the ages of Whatsapp and hangouts, people could find hard to read a single compound/complex sentence.
People are the readers of our blogs. We need to go by their way.
We should learn to write in small paragraphs which contain only 2 or 3 sentences.
Anything more than 4 or 5 lines can break the readability of our visitors. So write in 2 or 3 sentences and make it visible in just 4 or 5 lines maximum.
My fourth tip is for Keyword usage. Let me tell you in detail.
Tip 4: Relation between Keywords & SEO
Keywords are essential for an SEO friendly blog post. Why?
Writing for humans is effortless. We can write something and consent it to the readers’ understanding, imaginary or diagnosis.
It becomes a hard task when it comes to writing for search engines. Search engines need more clear writing from us.
A simple “this” will make a real reader understand what we refer there. A reader can easily understand “this” refers whether to something in the previous paragraph or something about we mentioned two or three sections away above.
But search engines hardly understand that. We need to be more specific, expressive and pure. That is where the “SEO writing” becomes essential.
What is Keyword Research?
Google and other search engines record each data about how people use them, what keywords they type to search something.
From such extensive data, many Keyword Research tools pull the key information like keyword search volume per month, keyword ranking, keyword profitability, and the likes.
The keyword research tools come free for necessary use. We do need to go for paid tools if we are going to use the tools for advanced usages like checking competitor ranking and competitor backlinks.
Focus on readers, not much on Search engines is our Mantra: Right?
We are going to use the keyword research tools to find out two important keyword categories.
#1. LSI keywords (Latent Semantic Indexing)
Google ( or search engines ) uses the LSI technology to identify a particular page writes about what majorly and also helps the Google search engine to find out the page does any Keyword stuffing kind of things for ranking illegally.
What are LSI keywords?
Let us take a focus keyword first for example.
Our Focus Keyword: Best dell laptops to buy
Now I explain LSI keyword examples for our focus keyword.
- Best Dell laptops to buy under $1000
- Best Dell laptops to buy cheap
- Best Dell laptops to buy for college
- Best Dell laptops to buy for students
- Best Dell laptops to buy at eBay
- buy best Dell laptops
- buy best laptops from Dell
These are few of the LSI keywords for our Focus keyword “Best dell laptops to buy.”
If a writer writes for search engines, he will focus only the exact keyword “Best Dell laptops to buy” and use it multiple times.
If a writer writes for people, he will use the focus keyword only a few times and use the LSI variations multiple times.
The search engines use the LSI to learn what specific topic a page talks about. LSI helps the search engines to know when we mention in a place just the word “Apple” whether we talk about Apple fruit or Apple iPhone.
Use any Keyword result tool to find related LSI keywords and use it in your content as much as possible instead of overdoing the exact keyword.
#2. Use LongTail Keywords With Low Competition
LongTail Keywords are advantageous for us to drive laser-targeted traffic to our websites. Do not leave the opportunities to drive more relevant traffic by missing out the LongTail keywords.
An example of a LongTail Keyword:
If we take an example keyword “Dell Laptops,” a LongTail keyword would be “best Dell laptops under $1000”.
LongTail keywords can drive a lot of traffic if we wisely use them in our content. LongTail keywords can be the best lead generation source for us as they are very narrow-specific.
2.1. How to get LongTail Keywords:
A free and instant way to do this Google search. Go and type your keyword or keyword variations in Google search. You will see related LongTail keywords in the drop-down suggestions.
Another best way to get LongTail keywords is, use any best Keyword research tool and use keyword finder option inside the tool.
Once you prepared 5 to 7 high volume LSI keywords, use them throughout the post in different places. Don’t place more than two LSI keywords within 100 words.
Track which keywords rank high and generate traffic for you and use those keywords in the upcoming content with more focus.
#3. Meta Titles and Meta Descriptions:
1. Post titles and Post meta titles2. Meta descriptions
3.1. Post titles and Post meta titles
Search engines made the job easy for us.
Search engines give us the option to write “Post meta title” and pick it to show in the headlines in the Google search. Then “Post titles” is for People (readers).
If we don’t write Post meta title, “post titles” would be picked by the search engines and show it as the headlines in the Google search.
If we give different titles in Post title and Post meta title, Google considers both valid and shows the Post meta title in the headline of Google search results page.
So if we don’t learn SEO, we would miss out the opportunity to rank high for our keywords and get high CTR (Click through Ratio) in Google search results.
#3.2. Meta description
Meta description helps search engines to pick up the short story we have given while publishing the post and show as the description below the headlines in the Google search result pages.
So we have the option to control what is shown in the search results. We have to make use of it every time we publish the content.
My Fifth tip would be on including visuals to add value more content and become SEO friendly.
Tips 5: Include Visuals and Seduce your Readers
#1. Include High-Quality Images
Texts teach us. Visuals entice us.
Images and videos are the visual content.
Images and videos are changing how we have been observing the information over a century.
Images and videos are the value additions to our Text content.
That is why Google search engine likes the content with images and videos.
You can include attractive, informative and useful images related to your content.
Google can very well track whether someone watches the image or skips it to read the content beneath it.
You can use Google analytics or crazy Egg service to see the user behavior on your website. It helps you to see where your visitors mostly click, view, mouse-hover, and other activities.
Search engines can see whether your audience find the images used or not, using the same analytics.
The best example of utilizing useful Images: Infographics
Infographic content is one of the ways to collect information & statistics and present it as visual. Infographics are shared mostly on social media and other blogs. These blogs include your infographics and give a backlink credit to you, a win-win situation for both.
#3. Optimize your Images:
By default, images can be large-sized ones and take a lot of time to load.
This affects the page loading speed for a significant time. After the Panda update, page loading speed is officially an important factor in search engine rankings.
Do not allow the images to hit your page loading speed. Use some plugins to optimize it as low size or go for a CDN service to host all your images.
CDN is very helpful to load the images through the nearby server to your visitor location.
Including Videos in your content:
You should try to include video content in your blog posts. Use YouTube to host your videos and add a link to your blog in the video description. Embed your video on your blog.
When you upload video to YouTube, you must include sub-titles/caption along with the video file. Search engines able to read this, understand your video content and rank your videos better.
After the embedded video, include the information about video in one or two lines along with a word ‘video.’ This information helps the search engines understand better your video content.
If you self-host the video instead of YouTube, use a CDN service to host videos. Don’t directly upload the video files in your hosting files or WP folders. This will slow down the site speed. A CDN service will help you host your videos and also CDN makes sure your site loads fast.
For the overall analysis of your website, there are various SEO tools available helping you by highlighting the overall site score, mistakes and guide to fix the errors. I predominantly use SEO Powersuite software and I strongly recommend others to enjoy its benefits and SEO Powersuite discounts.
A post about how to publish an SEO friendly blog post, should not be considered complete if we haven’t talked about Google Rich Snippets.
Google Rich Snippets are nothing but structured data markups any web owner can add in their sites to make it search engine friendly. Take some time to learn on that front. It is worth your time.
To create the blog post SEO friendly, you can use any of these rich snippets -author rich snippet, Reviews&ratings rich snippet, recipes rich snippet, events rich snippet.
- To summarize, for an awesome and SEO friendly blog post,
- We have to write well -researched content
- Include keywords we find through Keyword Research tools
- Format the blog post with heading tags, bullets and bold.
- Include informative and useful images
- Improve on-page SEO
- Use Google Rich Snippets
- Make sure the images and videos are fast loadingsMake sure all the internal and external links are working (not broken).
If your visitors find the content informative and feel the content presented in the best format, then most likely search engines are also going to love it.
I wish you all the best to write an awesome and SEO friendly blog post, rank top of Google and get more visitors. If you find any other useful information related to producing SEO friendly blog posts, share with me in the comments below.