Best Ahrefs Alternatives 2023 {Both Free & Paid SEO Tools Included}

When it comes to SEO, Ahrefs is one of the vital tools in the industry. Indeed, it is a well-matured SEO tool online. But, there are still some SEO’s seriously looking for the best Ahrefs alternatives. Why?

Why You Need The Best Ahrefs Alternatives?

It may not be affordable for all since not sure that everybody needs its entire set of features. And, the fact is – it might not have some features that every online marketer needs.

So, it’s time to look for the best alternatives to Ahrefs that are cheap and affordable too.

Also, if you are not sure that Ahrefs is the right SEO tool for your online marketing needs, move on to the top Ahrefs alternatives.

The biggest pain point is its higher prices. Still, these are some of the other reasons that emphasize the need for the best Ahrefs alternatives.

Fortunately, several other SEO tools get you similar or even extensive features at more affordable costs. Let’s have a glace about those.

List Of Best Alternatives To Ahrefs

If you are using Ahrefs, sure you will have a question that it is worth using or not. Why don’t you try its alternatives while there are people who used it for years do?
Either you need the Ahrefs cheaper alternative if its pricing is bothersome or you need an SEO tool with a different set of features.

Here are some of the free Ahrefs alternatives, feature-wise alternatives to Ahrefs, and even paid Ahrefs alternatives. Understanding why you need one such alternative, go with your suitable from the below.

Top Ahrefs Alternative Sites

Instead of analyzing the hundreds of SEO tools in the market, here is a curated list of Ahrefs alternative sites. Indeed, the most reliable SEO tools that are trusted by millions of SEO professionals and agencies.

#1 SEMRush

SEMRush is one of the closest and fierce alternatives to Ahrefs. It is a comprehensive all-in-one marketing toolkit for SEO, paid marketing, market trend analysis, and even more.

With its full range of tools and resources, it almost uncovers every edge of online marketing. There are several common tools in both the tools – Ahrefs and SEMRush for competitor analysis, keyword research, site audits, on-page optimization, PPC research, backlink analysis, etc.

But, the SEMRush Keyword Magic tool becomes dominant these days while compared to Ahrefs keyword research options. SEMRush comes with more flexible filtering options to find the most potential long-tail keywords that are less competitive.

The keyword research and analysis is the foundation for any SEO or paid advertising campaigns. SEMRush helps you greatly to identify the most relevant LSI keywords, the list of keywords that your competitors are ranking for, and the top-ranking positions against a particular keyword and everything.

SEMRush on-page SEO checker analyzes Google ranking factors that impact your site’s performance and gets you recommendations. It also helps you to compare Google’s top 10 performers, helping you with ideas to optimize your SEO strategies.

Further, its backlink analysis tool allows you to conduct in-depth link analysis, understand referring domains value and authority, and even to identify the link’s geo-location. If your business targets a set of the audience from a particular location, then backlinks from the same locality add more value. Using SEMRush, build strategic backlinks, and win the rankings.

It has more individual tools like Ad Builder, and PPC keyword tool to analyze your competitor’s ad campaigns and build yours to outperform those.

Then, brand monitoring, social media tracker, content analyzer, SEO writing assistant, and there are multiple tools to cater to your online marketing demands. On the other hand, Ahrefs doesn’t have this big list of tools and features.

But, unfortunately, SEMRush costs you the same as Ahrefs. So, this may not be your cheap Ahrefs alternative. But, SEMRush free version is available to encourage beginners and start-up bloggers, whereas Ahrefs doesn’t have one.

Also, you can enjoy its official 7-days risk-free trial to test either its Guru or Pro plan. So, if you are looking for the best Ahrefs alternatives, the cost doesn’t matter, then choose SEMRush.

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#2 SEO PowerSuite

The cheapest alternative to Ahrefs would be SEO PowerSuite. With the combination of four different tools, SEO PowerSuite is capable of handling your entire SEO needs. May SEO PowerSuite not be an effective tool for paid marketing, but the proficient one for SEO tasks.

Right now, download its free version and start experiencing it. You just need a supercomputer, not even the internet connection, since it is desktop-based SEO software.

The exciting thing is, it’s free version gets you almost everything unlimited – keyword research results, rank tracking, backlink analysis, and websites to audit.

When cost is your big deal using Ahrefs, then SEO PowerSuite must be your ideal alternative to Ahrefs. Let’s have a look at its individual tools now.

Rank Tracker

SEO PowerSuite Rank Tracker is one of the best keyword rank checkers than any other tools in the market. It fetches the ranking positions of any keyword on 400+ search engines. Also, for any geo-location down to a specific region or street, you can track localized – both desktop and mobile rankings.

Also, it allows you to integrate around 19 keyword tools to get you the big list of keyword suggestions on a topic or seed keyword.

Website Auditor

Website Auditor digs any website like how search engines crawl and index your site pages. The most powerful tool to check your site health in terms of on-page factors, technical SEO, and other related aspects like broken links, W3 validation errors, canonical tags, redirects, internal links, and even more. Also, the tool helps you with visual graphics about your site structure and internal links to understand the click depths.

Greatly, you can generate robots.txt and sitemap files within this tool. Immediately, you find any on-page technical issues; you can fix those errors with its in-app editor.

SEO SpyGlass

For the comprehensive backlink audit and analysis, SEO SpyGlass comes handy. You can integrate your Google analytics and Search Console account to spot the freshest links. It digs each individual link and lets you know the detailed insights and authority of the referring domains.

Also, you can analyze your competitor’s backlink profile, and replicate the strategies to strengthen your link profile. The tool comes up with a penalty risk score that lets you know how safe or harmful every link you have. Compare multiple competitors based on 50+ link metrics to understand and improve your link building strategies.

LinkAssistant

With this tool, SEO PowerSuite is also a powerful outreaching tool for link building. Using Ahrefs, you can analyze the competitor’s link profile and nab the opportunities for you. In SEO PowerSuite Link Assistant, you can just tap any link building technique and prospect plenty of opportunities.

The tool itself helps you with inspiring email templates to outreach bloggers and other website owners. The exciting thing is, you don’t necessarily be struggling to find prospect’s email contacts, the tool itself gets you that too.

So, prospecting the most relevant link building opportunities are easier to spot and make your link profile stronger.

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#3 Serpstat

The latest but also the fastest growing SEO tool is Serpstat. It attains greater maturity in a very short period of time in terms of SEO features.

Like Ahrefs, Serpstat is efficient to spy your competitor’s keywords, search traffic, top-ranking pages, and backlinks. The tool comes handy to understand the keyword and visibility trends to tune your website based on the data. Indeed, the best SEO tool to keep watching your competitor’s online activities.

The great thing about Serpstat is with its batch analysis tool; you can even track and analyze up to 200 competitor’s keyword and ranking progress. By the way, you can segment or group the keywords for the easy processing handling big data.

You can also track the keyword rankings in real-time and in the past. With more flexible filtering options, keyword research becomes simpler, fetching less competitive keywords.

The tool is more powerful to fetch the entire list of backlinks within a click, even the older links. Like DA, DR, TF, etc. Serpstat has its own link metrics – Serpstat Page Rank and Serpstat Trust Rank.

Despite all its amazing features, a site audit is ultimate. The Serpstat Domain Optimization (SDO) helps you with the fact that healthy your site is. It runs deep into your website, analyzes the issues like HTTP status code, meta tags, etc. and prioritizes things to fix first. Almost you will see similar set features in Serpstat like Ahrefs, but at an affordable cost.

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FAQ On Top Ahrefs competitors

Though you are now provided with a handful of best Ahrefs alternatives, you might have some questions choosing your suitable SEO tool. Here are the few typical questions answered.

1) What is the best alternative to Ahrefs?

Almost all the three SEO tools reviewed here are best Ahrefs alternatives in terms of the set of features, reliability, and pricing. Each has its own up and down. Based on your priority, choose one.

2) Which SEO tool is the best free Ahrefs alternative?

Both SEMRush and SEO PowerSuite are available for free with similar but limited features.

3) Which is the best ahrefs.com alternative free for keyword research?

There are several free keyword tools like Google Keyword Planner, UberSuggest, etc. SEMRush, with its keyword magic tools, is diligent for strategic keyword research.

4) Whether I can do competitor analysis using any free Ahrefs alternatives?

Yes, there are domain comparisons, and competitor analysis features available most of the free SEO tools like SEO PowerSuite.

5) Can I choose custom plans with specific features that I need?

Yes, tools like SEMRush allows you to choose custom plans contacting the support team for the certain necessary features.

Final Words

So, now with the list of best Ahrefs alternatives, which suits your SEO and online marketing needs? Do you think Ahrefs is a bit a costlier than its competitors?

I have been using SEMRush for years – the complete suite for SEO and online marketing needs. Just sign-up an account for free and use its free tool or free trial for seven days to get started with SEMRush. Sure, you will like the tool for its features and benefits. Upgrade to its premium plans for strategic online results and promotions.