Here is an informative article on actionable Guest Blogging Approach ideas to get featured on high authority sites. Hope this section would be more helpful for the readers as everyone will be interested to mark their place on big popular sites. This section would be more helpful for the readers, undoubtedly.
We all dream about it.
Imagine getting featured on the Huffington Post or Entrepreneur Magazine. What would that do for your business? If you’re in the marketing niche and manage to get featured on a blog like that, wouldn’t that help you grow faster?
Guest posting is one of the oldest techniques that is still working today and will continue to do so for years to come. It will only die when blogging dies, which won’t happen anytime soon.
Guest blogging is a strategy that many people have used over the years to grow their blogs and businesses. Even Brian Clark used it when he built his blog, Copyblogger, in 2007 by guest posting on Darren’s Problogger blog.
Guest posting is still working and will continue to work. It is only dead for the people who are doing it for SEO. But if you are doing it to get traffic and build relationships for the long run, then guest posting will work for you.
The question now is how can you get featured on prominent blogs and magazines. That’s what you’re going to learn from this post, so continue reading 🙂
Table of Page Contents
Guest Blogging Approach: It works
First Step: Figure Out Why You Are Guest Posting And Where to Guest Post
Before you start guest posting, you need to think about why you are guest posting in the first place to make sure that you plan your strategy accordingly.
Guest posting is a grand strategy that has many benefits. But most of the time, you won’t be harness all of the different types of benefits from the same guest post; that’s why you need to make your plans depending on specific interests you hope to derive from a particular post.
For example, guest posting is still a great way to get traffic. If you want traffic, then you want to appear on blogs where there is high engagement. A good starting point is to look for blogs that contain more than 20 comments on their posts on average and blogs that get more than 200 shares on their posts.
If you want to build credibility in your niche, then you’re looking for the big magazines and blogs in your topic that will help skyrocket your credibility even if they’re not strictly related to your niche.
You could be forgiven for thinking that appearing in big-name magazines will get you a lot of traffic, but I have to tell you that most of the time, that simply isn’t the case. I know people who were featured in Forbes and yet didn’t get more than 30 visits to their blogs.
So before you start, know why you are doing guest posting in the first place.
Once you know why you’re doing it, you want to find blogs to guest post on.
Here are a few tips to help you:
Emulate Successful Guest Posters
The easiest way to find the blogs that accept guest posts is to find out who does guest posting regularly, which is common in almost all niches.
You can find these bloggers by checking out a blog that accepts guest posters and looking at the author list and then searches their name on Google.
If you’re familiar with your niche, you will notice the people who appear on multiple blogs. These are the ones you should try to emulate.
Search for their name on Google. Better yet, search for their profile image on Google images because they tend to use the same image as a profile pic.
After you see what blogs they guest post on, take note of these blogs, sort the list by which ones meet your requirements, and then continue with the steps below.
Here is an example when I searched for brian dean gravatar image:
Search on Google
You can simply use the biggest search engine to help you come up with blogs to guest post on.
You could use keywords like:
- topic “guest post.”
- topic “guest post guidelines.”
- topic “accept guest post.”
- topic “guest post by”
Don’t be afraid to use your creativity to unlock more opportunities. You could also use more extensive topics to come up with more blogs. Search first for blogs in your niche and then go wider till you cover the whole category of your blog (for example, health).
All Top is a great place to find blogs on specific topics. You can search topics closely related to your blog, or you can find blogs that have an audience who is interested in your content even if it’s not the same topic.
For example, you can post about productivity for a blogging blog. You can find the intersection between both topics and create yours.
All Top is a great place to find blogs related to any topic all in one place. Click here to check it out.
These three techniques will help you find more blogs than you can handle. Now, let’s move to the next step.
Second Step: Finding the Right Blog Topic
This is the step that separates successful guest posters from unsuccessful ones.
Being able to send a guest post idea that drops jaws is a great way to get your foot in the door and will help solve other mistakes you might make.
If you have a great idea, but your pitch is not that good, you will still get accepted.
If you have a great idea, the editor will be more patient and will give your post more attention.
Simply put, it will help you stand out.
So how can you come up with these great ideas?
The short answer is, understand the blog’s audience.
If you know what the audience of that blog wants, you will come up with killer ideas. Here’s how you can understand the audience better:
- Find favorite posts on the blog using tools like Buzzsumo.
- Read those posts and realize what works and what doesn’t for that audience.
- Read the comments on favorite posts. Look for meaningful comments, see what people are asking. These are hidden value gems.
- Read recent posts to get a sense of what is getting published on the blog now.
- Read the comments on these posts.
Doing this will help you have a clear idea about what topics work on the blog, and you can then try to find an intersection between these topics and yours. Reading the comments will help you come up with unique angles that make you stand out.
I’m sure you think that this is a lot of work, and yes, it is. It takes me a lot of time to guest post blogs that I guest post on for the first time. The upside is that most of my guest posts tend to perform very well even though I am not that good of a writer.
The best part is that the owner will notice you after that and will give you more opportunities on the blog and you won’t need to do a lot of research again because you already understand the audience.
So don’t skip this step.
Third Step: Pitching Your Guest Post
After you’ve come up with your idea, the next step is to pitch the idea.
The first thing to do is to see the guidelines page if the blog has one. Do a quick Google search if you’re not sure.
Read the guidelines carefully and do as they say.
If you’re pitching a regular blog, you can email the owner directly. You can usually find their email by subscribing to their blog.
If you’re pitching to a magazine, check the staff page and see if there’s someone responsible for the contributed content, if not, email the staff member responsible for content regarding your topic. For their email, in most cases, you can get it easily by using a tool like Hunter.io.
Regarding the pitch itself, the most important tip is to keep it short and to the point. This is especially true if you’re pitching big magazines because they probably get hundreds of emails every day.
And try to pitch your idea only without sending the post itself unless stated otherwise in the guidelines.
Also, it would be better if you could showcase a piece or two of your best work. Big magazines, in particular, tend to favor post authors who can show them some examples of great posts that they’ve written before. If you don’t have any yet, write some and post them on your blog.
Fourth Step: Submitting Your Post
Now that your idea has been accepted and you’ve started writing it, here are a few tips to make sure you have a higher chance of getting accepted.
- Triple check for grammar errors. You may need to have an editor, which is 100% worth it. Grammarly is a great way to do a final checkup before submitting your post.
- Try to use the same structure as popular posts. See how they structure their intro, and how they transition to the solution, and so on.
- Include internal links from the site. This will save the editor some time, which they always welcome.
The most important thing is put yourself in the editor’s shoes. Do whatever you can to minimize the time they would spend on editing the post. Sometimes if you have a great idea but the post needs a lot of work, they may have to reject your idea. Don’t let that happen!
You Have the Complete System
This is the complete system that helped me get on big blogs and magazines. All you need now is to take some action and apply it.
And then tell me in the comments how it went for you.