Search engines can easily identify your pages and posts if it is linked to or from somewhere. Internal links can also connect your content and helps Google to index your content with topic relevancy. You can prioritize your posts using internal links from the most important to other casual posts. Hence, using proper internal linking can benefit you in multiple ways.
Internal links are the underestimated power of SEO that is easy to create, manage and monitor. By the way, it might seem easy. But the strategic placement of internal links claims for proper groundwork. The ideology behind internal linking is somehow intricate. Still, SEO’s prefer to take this tool in hand so quick, for its core reimbursement.
Let’s discuss the ideas about having proper internal links that pay you off.
Basic Understanding about Internal Linking
Unlike external links from other domains pointing to you, can have entire control over internal links. The links your every page has pointing to different pages within your site are internal links.
Ideally, there are two different internal link types. One is the link pointing to some specific section on the same page or post. And the other one is pointing to some other pages or posts within the same domain.
If your posts or pages are organized in a structured way, then it becomes easy to do perfect internal linking. Crafting your website with silo architecture can help you with this.
Other than these, there is no complex stuff in understanding internal links.
Table of Page Contents
Internal links won’t help you in boosting your domain authority, as it is within your domain. Still, it can impact your site indexation, and how your individual page ranks. Organizing your website posts with relevancy and internal linking between then would favor both search engines and users.
Anyways, every search engine will have a unique algorithm to deal with internal links. Ultimately, internal links help search engines to understand and index your content in a hierarchy. On the other hand, it can help users to navigate through the relevant pages gaining in-depth information about the curious topic.
You are optimizing your website for both search engines, and your readers are what perfect SEO. If internal links can do magic on these, then it is an obviously good one to practice for SEO benefits.
Purpose and Benefits of Internal Linking to your Website
To the whole, we mention the benefits of internal linking as perfect for SEO. But, below are the subjects where internal links benefits that can boost your SEO.
#1 Enables Prompt Crawling & Indexing
The ultimate purpose to use internal linking for SEO is to improve website indexation. Link paths are the clue that search engines follow to identify any pages over the web and then, to index. If internal links you have can do its job easy, then search engines would love to index your pages quickly.
With the internal links, you are accumulating relevant pages and prompting search engines to crawl your relevant pages.
#2 Provides you Control over Anchor Texts
The internal links you have, the anchor texts are the key that tells both users and the search engine bots about the content of those pages. Unlike external links, you can have full control over the anchor texts for your internal links. More the internal links you include with proper anchor texts, higher the content value.
You are feeding your users with more information on the core topic. Indeed, with perfect internal linking strategy, you could improve the user experience of your website.
#3 Distribute Authority among Pages
Through internal links, you can boost the authority of your low performing pages. Interlink between your higher engaging posts (having authority backlinks) and poor performing posts. By which, you are encouraging link juice to flow from the master posts to the targets. Say, for example, the post having more several quality backlinks to posts with no backlinks. You can boost the authority of your particular landing page or money making post linking to any best performing informative posts.
Hence, the page authority can be distributed throughout the entire posts for better ranking. Clicking on the internal links, users will land on your multiple pages. Thereby, you are increasing the page views.
#4 Reduces Average Bounce Rate with Better User Engagement
Using the navigation benefits of internal linking, you are compelling your readers to stay on your website. If could offer them well-informed repository of content one after another, likely to engage with you. In average, your bounce rate will go down as the engagement is higher. But, make sure you are inter-linking only between the relevant pages. Else, it makes nothing.
With which, you can also boost your archived or old hidden pages to perform better in the search engine results page.
Best Perceptions of Internal Linking to get Top-notch SEO Benefits
Here are the pin-point practices to remember while inter-linking your pages. With this, you can master in internal linking to leverage its utmost benefits.
- Write long-form of content to place more internal links.
- Implement silo structure to organize your website and inter-link between silos of the same category.
- Interlink any of your pages to your home pages under popular posts, recent posts, etc.
- Interlink between two content-heavy posts that are related to each other.
- Interlink high authority pages to the low traffic driving posts.
- Interlink posts that have good backlinks to the content that attracts no backlink.
- Interlink high-traffic informative posts to your money making landing pages.
- Interlink new blog posts to the archived posts and vice versa, whenever publishing a new post.
- Interlink only between relevant pages with dofollow attributes.
- Use short anchor texts that are exact to what your target link is about.
- Keep monitoring and updating your internal links periodically.
Not to do’s
- Don’t use your commercial keywords or identical anchor texts often.
- Don’t have anchor texts like Read more, Click here. No meaning.
- Don’t keep your anchor texts lengthy like a whole paragraph or sentence. One or two words anchor texts are good enough
- Don’t link your engaging posts to the converting pages, if those are irrelevant.
- Don’t interlink, if you don’t have relevant pages under the same category.
Final Take Away on Perfect Internal Linking
Out of loads of SEO strategies out there, internal linking is quite easy and has huge payoffs. But, it needs some basic groundwork. It includes proper website architecture, long-form of content, extraordinary content, and a strategic approach.
Use appropriate anchor texts and link only between the relevant pages within the category. Content relevancy is the crucial factor to make or break your internal linking effectual.
Hope this article can help you creating potential internal links that can boost your user engagement and hence, SEO.