SEMRush vs SimilarWeb

SEMRush vs SimilarWeb 2021 – Which Is Better & The Best SEO Tool?

When it comes to SEO tools, they are a dime a dozen. But when it comes to the best SEO tools, two names often dominate SEMrush vs SimilarWeb. Heck, they both also happen to be my two ultra favorite SEO tools as well. In fact, I love them so much so that I use both these tools at my digital marketing agency daily, and yes, if you have the budget and the resources, I really recommend you do the same as well. But, then I wondered: if I had the only budget for a single SEO tool, which would’ve been my top choice – SEMrush or SimilarWeb?

Obviously, I was intrigued. And a few searches later, and visit to the surprisingly toxic SimilarWeb vs SEMRush Reddit forum, I found out that I was not alone in this doubt. It turns out SimilarWeb vs SEMRush is a global SEO dilemma!

In today’s SEO article, we’ll – naturally! – be taking a crack at this “SEMRush vs SimilarWeb” mystery, comparing both of them across a variety of categories. You’ll find out which tool offers better keywords, backlinks and more

SEMRush vs SimilarWeb – A Must-Read For SEO Users!

With Google alone handling 3.5 billion searches every day, saying the web is a “competitive field” will surely be an understatement. Getting noticed is the only way for success these days. You’ve got to surpass the competition, earn top spots in the SERP’s – and the best way to do that? The humble SEO, of course!

For decades, SEO Practices like keyword analysis, rank tracking, link analysis, etc., have shaped how well sites are getting ranked on the SERP’s. The better the rankings, the more traffic you’ll enjoy, which leads to, yup, more profit

The only hiccup? Doing quality SEO can be hard. Some SEO strategies work better than others. While some just don’t – it’s crucial you get it right.

Which leads us to….

SimilarWeb vs SEMRush – Building A Winning SEO Strategy, Today!

With powerful SEO tools like SEMrush and SimilarWeb, devising effective SEO strategies is now easier than ever before. just a tap a button, and they’ll analyze everything from your sites (and your competitors) keywords, backlinks, content, rankings, errors, pros, and a ton of other complicated SEO metrics and will bring you great SEO strategies in an instant – we should know, as we often use them to spruce up our very own sites

Again, if you can get SEMRush & SimilarWeb both, go for it. After all, If there’s one thing better than a powerful SEO tool, its TWO powerful SEO tools, right?!

However, if you don’t have such a luxury or is forced to choose between SEMRush Vs SimilarWeb for other reasons don’t worry, we are – or better yet, our SEMRush vs SimilarWeb review and comparison – is here to help

Well, let’s begin

SimilarWeb vs SEMRush – Feature To Feature Comparison (2021 updated)

Often held to a high standard by the SEO community’s world over, both SimilarWeb and SEMRush are top champions in their own regards. They are fast, efficient, and in our opinion, are great tools that every SEO’s must try out.

However, amongst the two, which should be your SEO champion?

Read on to find that out;

SEMRush vs SimilarWeb – An Introduction

Just for a bit of context and to help jog your memory, here’s a quick overview to both SEMrush and SimilarWeb;


Founded in late 2008, SEMrush has come a long way from its humble beginning as an in-house tool – and all credit has to go to the massive portfolio of web apps it offers. It includes toolkits for SEO, advertising, content marketing, social media managing, competitive research, etc… yup, you name it, and SEMrush will have it.

We love SEMrush for:

  • Groundbreaking site auditing and traffic analysis features
  • Specialization in mining long-tail keywords & and boasts the largest database of SEO keywords anywhere in the world
  • Built-in brand monitoring with real-time rank and competitor tracking
  • Global CPC distribution chart and analytics
  • Live track for trending keywords


A multipurpose digital intelligence tool, SimilarWeb is known for its amazing suite of tools designed to help you analyze and track yours as well as your competitor’s sites. Currently, it has 250 employees across 8 global offices & was recognized as one of Europe’s top 100 fastest growing firms by red herring in 2015.

We love SimilarWeb for

  • Easy to use, beautiful interface
  • Comprehensive data analysis capabilities for in-depth domain and competitive SEO tracking and reporting
  • Allows exporting data into PDF’s in the free version. (png & excel for pro versions)
  • Powerful keyword research tool for both organic and PPC
  • Mobile app industry analysis

SEMRush vs Similar Web – Let’s Talk About Their Features

With both SEMrush and SimilarWeb adopting a similar Modus operandi, the real differences come down to their key inner features, their unique quirks, if you will. Below you can find a total, “in-depth” breakdown of the same.

Let’s begin;

SEMRush vs SimilarWeb – The Basic Differences

As an SEO analyzing tool, they both take different approaches: with SimilarWeb going full-on as a competitive analysis tool, with tools allowing you to keep an eye on your, as well as your competitors, businesses overall, track possible SEO opportunities, and helps to improve SEO decision making and strategizing. SEMrush, on the other hand, relies on a more holistic suite of tools for handling competitor analysis. It offers much of the same perks as SimilarWeb, but also extends its helpfulness to other niches as well.

With both of them, you can gain deep insights into what your rivals are doing, their top-performing keywords, backlinks, etc…when it comes to marketing; however, SEMrush edges past with its prowess whereas SimilarWeb just lacks it. Do you know what else SEMrush lacks? A free variant – it’s not offered at all. With SimilarWeb, you can enjoy their tool-free for three months, and after that with limitations.

With that, we have covered the more obvious differences.

Now, on to the big ones;

1) SEMRush vs SimilarWeb – The Interface & Quality Of UX

Right of the bat, SimilarWeb charges ahead here with its gorgeous, simple to use interface. The navigation is intuitive, and the interface itself was quite straightforward. Whether you are an expert or a beginner, you’ll not have any trouble. SEMRush UI is pretty good too. But compared with SimilarWeb, it’s just isn’t there yet.

With SEMrush, everything is labeled, which is not the case with SimilarWeb. Then again, the colorful UI did grow on us fast. Is it cluttered? Yes – but they have executed the design in a way that feels new, refreshing even.

Overall, SimilarWeb wins this round by a mile. Sure, it needs some getting used to. But beyond that, many will agree it’s the better choice.

2) SimilarWeb vs SEM Rush– Competitive Analysis

Long considered one of the easiest ways to breathe “new life” into your SEO game when it comes to competition analysis, we’re happy to report that both SEMrush and SimilarWeb excels pretty awesomely in this regard.

For starters, SEMrush rules the roost here with its wide range of organic research tools that can spell out your rival’s SEO strategies in an instant. It tracks, analyses, and delivers data on your rival’s backlinks, top keywords, ranks, etc… making it easier for you to rip-off their winning SEO formulae and use it as your own.

With SimilarWeb, you’ll get all of the above & then some. With built-in domain comparison, find how your site fares against competitors. It can find trending keywords, track your rivals ranking, and decrypt their traffic rates. Heck, it even scans your audiences too, allowing you to find prospective publishers, great affiliates, traffic, and retargeting lists more easily.

Overall, when it comes to competition analysis, they both perform pretty good, though SimilarWeb clearly has the upper hand with its more robust analyzing perks. Other than that, you’ll do very awesome with either one.

3) SimilarWeb vs SEMRush – Keyword Analysis

With keyword research, the SEMRush vs SimilarWeb matchup again proved to be a very spectacular battle, with both equally proving their mettle. With everything from CPC, Volume, difficulty, popularity, and more laid out (with filters, no less), both tools make it super easy to find awesome keywords for all your SEO strategies. Just enter the SEED keyword and voila! You’ll be treated to thousands of top keywords in a jiffy.

Till this, everything is the same with both – but onwards, especially with keyword difficulty SEMRush vs SimilarWeb, they are very different beasts.

With SEMrush, Keyword tracking was a better experience, as it tracked and updated new keywords every day, unlike Similar webs weekly updates. And since it had a global outreach, the keywords were far more versatile too. Another factor in SEMRush favor is the sheer accuracy of its keyword suggestions.

SimilarWeb’s keyword analysis, for starters, is quite cut and dry. You get the familiar tropes like high volume lists, contextual suggestions, etc… kicking it up a notch; you can sort the keywords per difficulty, volume, traffic, etc… right from the dashboard. To top it off, it even helps you to find the right landing pages for your keywords.

As you can see, both SEMRush vs SimilarWeb are excellent in this regard. They both performed very well across the board.

Yup, let’s call this one a tie.

4) SEMRush vs SimilarWeb – Backlink And Its Analytics

Again, both SEMRush vs SimilarWeb has nailed this crucial factor of SEO as well. But overall, there’s a winner here. And its SEMrush. Don’t get me wrong! SimilarWeb has plenty of backlinking capabilities. But as far as execution went, we found SEMRush to be more polished – there is no lag at all while phishing backlinks.

Moreover, SEMrush opens the door for deeper insights into your sites current backlinks, their health, how to generate new ones, track your rivals top backlinks, their goodness, etc… making it a lot easier to rise through the SERP’s.

Yes, SimilarWeb too have all the above features – we know. But as far as reliability goes, SEMrush has knocked it out of the park.

5) SEMRush vs Similar Web – Social Media Analysis

No modern SEO tool will ever be complete without a good social media analysis features. And the guys at both SEMrush & SimilarWeb know that.

First, we have SEMrush. Taking a no-holds-barred approach, the built-in social media tracker allows not only managing and tracking your social media presence but also your competitors. You can demystify what they do on the SM, the contents they are posting, and their most effective SM practices, etc…- In other words, SEMrush offers nearly every critical metrics to boost all your campaigns on SEO.

In stark contrast, SimilarWeb doesn’t exactly have a social media SEO strategy. The furthest it offers as far as social media is traffic analysis. Still, you can do basic SM analysis like finding the traffic ratings associated with a specific site. Used correctly, the reports can disclose the total number of visits from social sources, the referred social pages, the corresponding traffic shares, and even potential marketing SM opportunities.

If the above review wasn’t clear enough, SEMrush wins these round hands down. SimilarWeb still has a long way to go here.

SEMRush vs SimilarWeb – Finally, It’s Time To Talk Plans And Prices!

With both taking the affordable route, SEMrush, and Similar web. However, it takes different approaches when it comes to pricing their plans, with one going the priced per tier way while the other is priced per quote.

Well, let’s take a closer look then;


Armed with three fixed price plans and a customizable enterprise edition for big businesses/agencies, the cheapest plan called “Pro” starts at $99.95 for a month and is available for $83.28 if billed annually. Catered mainly for smaller to medium firms, the next plan is “Guru”. Usually, this one will cost you $199.95 per month. But if you want to save $400, you can go for its annual version, which is priced at $1999.40.

Next up, we have the business plan, which is mainly aimed at companies that carries a huge footprint, like e-commercial sites, ad agencies, etc… you can now get it for $399 a month or $3999 if you’re okay with annual billing. Finally, SEMrush also offers premium “priced-per-quoted” plans for enterprise users with extra needs.

To know what these plans offer, and the differences between them, we’d advise checking out their site, as they often change things around.

Unfortunately, there is no free version for SEMrush. But there is a free trial for 14 days, which you can use to assess their premium plans.

How To Get Free Access To SEMRush Pro?

Yes, I said right. You can access SEMRush premium features for free. Here is an exclusive deal to use SEMRush Pro for 14 days at no cost.

Step-1: Click on this special link to land on SEMRush & Traffic Crow co-branding page. Then, click on ‘Start your free 14 day trial now!‘.

SEMRush partner page

Step-2: Next, you will have to sign-up a SEMRush free account using your email address. If you have a one already, then simply sign-in using the login credentials.

SEMRush Pro 14 day trial

Step-3: Once created, you’re almost done to grab the SEMRush 14-day Pro trial plan. Just enter the billing details to check-out. You can see the promo code applied directly.

Step-4: Click on “Place The Order“. You are now able to access SEMRush Pro features for next 14 days for free.

It must be a golden opportunity to test a legendry SEO tool in the industry not at all spending a penny (that worth $99.95). Indeed, anytime you can cancel your account contacting the SEMRush team via I bet, you don’t withdraw your account once you started reaping its benefits.


With SimilarWeb, things are a bit complicated as there is no fixed range of plans from which you can choose from. Instead, they follow a price per quota system, meaning that you’d only have to pay according to the services you use. The first plan, of course, is a free variant, which you can use fully featured for the first three months.

Upgrading moves you to Enterprise package, which consists of custom plans. Yes, instead of tying you down with a single plan that often has extra features you might not even need, SimilarWeb effortlessly allows you to create specific SimilarWeb plans with only features that you’ll actually end up using every day,

Consequently, this can save you a ton of money, especially in the long run.

Under the Enterprise plan, you can choose from;

Multiple users, Unique visitors, Industry analysis, Keyword analysis, Popular pages, Mobile app engagement, global & country-specific data, Up to 3 years of data on web traffic, up to 28 months of mobile app data, and unlimited results per metric.

On average, expect to shell out anywhere from $299 to $1499 per month depending on your requirements.

SimilarWeb vs SEM Rush – Frequently Asked Questions

Now that you know all about their differences, merits and problems, its time for a quick FAQ session on SimilarWeb vs SEM Rush. If you’re on the fence about buying either one, the below answers might help you nail the choice.

After all, an informed customer is the best kind of customer, right?

Let’s begin

1) Which is better: SimilarWeb or SEMrush?

In all fairness, this is a subjective choice. If you want a hassle-free, affordable SEO tool with almost all the perks, go for SEMrush. SimilarWeb, on the other hand, is ideal for those who want a bit more flexibility with their SEO tools, as it allows upgrades and downgrades with their inbuilt tools per your exact needs and budgets.

Simply put, the choice is yours to make – consider your SEO needs, wants, and budgets and pick a tool that best suits it.

2) Is there a free trial available?

With SEMrush, you’ll get access to a free trial for 14 days whereas SimilarWeb offers a limited free edition that you can use indefinitely.

With either one, you won’t get any advanced SEO features. Use them as a chance to get to know the tools before upgrading.

3) I am a beginner in SEO – can I still use these tools?

Absolutely! Though we didn’t mention it in the review, they both offer excellent tutorials & guides that’ll help you reap their benefits better. And hey, even if you do screw up, their customer care teams are always there to help – 24/7/365

4) For competitive analysis, which do you guys recommend: SEMRush or SimilarWeb?

In our experience, we found SimilarWeb to be a tad bit better than SEMRush when it came to competitive analysis. The reports are more detailed, and it also allows deep comparisons between 5+ domains at once.

Which Is Better: SimilarWeb Or SEMrush?

When considering SEMRush vs SimilarWeb, just a glance alone is more than enough to tell you that SEMRush is far superior to SimilarWeb on almost every accounts, thanks to the extra site audit toolkit, keyword/PPC magic tool, etc… It also caters far deeper site analysis through its site auditing tool, which promptly helps to identify potentially critical SEO problems and suggests possible remedies instantly.

In Similar Web’s defense, you’ll be getting advanced, in-depth webpage and session analysis details. And it also offers a free variant, not to mention you can adjust the costs based on your specific requirements.

So now what? You be the judge. Read the comparison, review your business goals & find out which tool will work best for your SEO needs.

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