Do you know the difference between a successful blog and a failure one?
Yes, if people are buying your products or services, you can consider your blog as a successful one. If not, it’s a failure blog and you need to take serious precautions to start making sales from it.
Building an authority site is the surefire way to get more traffic, backlinks, social shares and sales. If you are wondering how to build a successful blog that makes money, firstly you need to consider few things which you will discover in this detailed post.
Are you ready? Let’s dive into the details without much ado.
7 Things You Need to Focus on to Build an Authority Blog
#1. On Site SEO
If you want to make more money from your blog, you need more traffic especially from Google.
The more traffic you get the more money you can generate. 90% of the blogs never make more than $100 because almost all of them struggle to get traffic.
That’s why you need a plan to bring more visitors to sites especially from search engines like Google. Here’s where on page optimization comes into play.
On page SEO is the process of optimizing your blog pages for Google crawlers. Keyword research plays a crucial role here. Once you start building a list of all the potential long tail keywords that you can use within your content, on page SEO becomes extremely easy.
That being said, once you are done with the keyword research, here are few places where you can add your primary keyword to get better rankings on Google.
- H1, h2 and h3 tags
- Image alt tags
- Meta description
- Inside of your blog posts
- At the beginning and end of your posts
Also make sure to interlink to your old blog posts which are relevant to your newly created blog posts. That way you can make Google crawlers to crawl your sites quickly so you can get your blog posts indexed fast.
#2. Website Speed
Go to Pingdom tools and analyze the speed of your websites. As a rule of thumb, a fast loading site loads within 2 to 3 seconds. If your site is taking much more time, you need to find ways to improve your loading times.
Otherwise, you might get bad search results on Google just because of your slow loading times. As a matter of fact, Amazon loses billions of dollars every year for every second of delay.
You can also use sites like YSlow to know the factors that affecting you website speed. Here’s an image that explains how slow loading sites kill your sales.
Make sure to choose the best web hosting service to run your WordPress sites as your website speed depends largely upon your hosting.
That being said, here are few quick tips to improve your website speed.
Optimize images: Even before you use images on your blog posts or pages, make sure to optimize them. You can also use plugins like WP Smush.it to compress your images.
Get a CDN: By using a CDN (Content Delivery Network), you can quickly improve your website loading times. There are a lot of CDN plugins available which can help you improve your website speed.
Enable browser caching: This makes it easy for your website visitors to quickly load your web pages.
Use less plugins: Seriously, the more plugins you use on your blog the more time it takes to load. As a rule of thumb, limit your plugins usage to 10 to 15.
#3. Long Form of Content Over Short Content
Most bloggers complain about one thing that they are NOT getting any traffic even after writing blog posts regularly. They might be struggling because of short articles.
In this Post-Penguin world where Google is rewarding the sites with quality articles, you should spend more time to write detailed and in-depth articles. The articles with over 2000 words usually get top rankings even for the toughest keywords.
So if you are thinking about boosting your search engine traffic, make sure to create authoritative articles with over 1500 to 2000 words. Yes, they take time to create but you can reap the best rewards sooner or later.
Have a look at the below screenshot to know how long form of content performs well on Google search results.
Moreover, your blog audience will consider you as an expert if you prefer to publish long form of content over short articles. Here are few tips for you to create long and informative articles.
- Before writing a single word on your blog posts, come up with the right blog post ideas. Try to find and create data backed blog posts. For instance, you can easily create detailed content for the topics like “how [someone] made $100,000 within a year from his blog and how you can do the same”. Are you getting me?
- Outline your blog posts. Make sure to add all the reference links. Take your own time to make them perfect. Do a lot of research before you begin writing.
- Make sure to find out what topics your competitor’s are covering. Try to beat their content’s quality by writing in-depth data backed articles.
#4. Monetization Strategy
Most bloggers struggle to increase their affiliate sales or product sales because of one reason: they don’t usually lay out a monetization strategy.
Without creating a monetization plan, you will find it hard to convert your visitors into subscribers and then into customers. Getting traffic to your sites is one thing and using that traffic to increase your blog’s income is another thing.
That’s when you should be thinking smart to turn your visitors into buyers. Spend some quality time in defining your target audience, get to know their wants and needs and deliver the products that suit their problems.
Here are few surefire ways to monetize your blog.
- Figure out ways to monetize your blog’s content. You can definitely give a try to ad publishing platforms like AdSense, Chitika etc but they are not so effective if you want to make more money. You can also write product reviews that pays you money or you can create quality review blog posts around the products you promote. All these methods can help you make money from your content.
- Analyze how your competitor’s are monetizing their sites. Are you promoting affiliate products or their own products? Are they making money by offering services or something else? By analyzing them, you can come up with few strategies that might work well for you own blog too.
- Make sure to build an email list. It’s the surefire way to convince people to buy stuff from you. Create an autoresponder to send high quality emails each week so they can trust you.
- Ask people for help. If you know someone who’s already making money from their blogs, seek their help. Ask them how to monetize their sites. Most bloggers will help you without any hesitation.
Traffic, traffic, traffic. Well, every blogger and entrepreneur struggles and go crazy to drive more traffic to their websites. But one thing they miss is to networking with others. Most bloggers think advertising massively can bring traffic to the website and so spend lot of money.
But it won’t fetch you any good results unless you have connections with other influencers in your industry. So make sure to spend time in finding and networking with other bloggers who are relevant to your blog topics.
Also find ways to offer them help before seeking any help from them. Be in touch with them on social media and frequently engage with them through emails.
#6. Email List Building
No doubt, social media marketing is powerful to get followers and consistent visitors but of all, the one that is often neglected is email Marketing. Email is very powerful tool in bringing desired results when compared to Facebook, Twitter and Instagram. By using email list, you can easily create a sales funnel for your blog. Look at the below image.
Here are few email list building strategies that can fetch massive traffic to your website.
Identify your potential audience: In order to drive massive results, the foremost step is to identify your potential audience. To whom you are offering services or selling your products? Does the recipients interested in receiving mails from you?
For example, if you are niche is textiles, send the new offers or arrivals to your audience. Why this is important? because, as your subscribers are interested in textiles they subscribed. So , if you send cooking recipes they may mark you as spammer. So, never spam them with unwanted and unnecessary emails.
Always write mobile friendly emails: With the smartphone evolution, majority of the people open or check their emails in mobile. So, it’s highly advisable to customize your mail as mobile-friendly.
Make necessary font sizes that which gives enhanced readability in smartphones. If your emails are not optimized for mobile, there is a possibility that your email is moved to trash. So, customize your website theme in such a way that it is responsive to mobile device.
Offer FREE content: Well, who doesn’t love to get anything for FREE? Provide your audience free templates or tools or free PDF’s. Remember, it should be beneficial to your readers and the content you are offering them for free should not be available in your blog or website.
#7. Choosing One Social Media Platform at a Time
Instead of wasting your time on all the social media sites at once, focus on one medium at a time. Engage with your audience on social media sites one at a time.
The one common mistake that most of the people do is they try to build their fans on Facebook, twitter, instagram all at once. It takes a lot of time and you are wasting your energy.
Instead engage with them using one particular social media platform at a time and give them a reason to come back and visit your website. Every time you share something on social media, make it an interesting one like what’s new about your services.
So next time, instead of wasting your time on every other social media site, focus on just ONE source and try to add as much value as you can with your posts.
Final Thoughts on Building an Authority Blog
Starting a WordPress blog is so simple but making sales from it is NOT. If you are a beginner with zero online selling skills, it gets even worse to make more money from blogging.
That’s why you need to first focus on building loyal readers around your blog with your content and SEO strategy. Once people started finding value in your site, they won’t hesitate to buy your products or services.
So make sure to implement all the 7 factors mentioned above to build a better blog that adds value and makes money in the long run.
What are your thoughts? Do you have any more tips to build an authority site in any niche? Share your views in the comments.
This guest blog content was written by Anil Agarwal – Founder of Bloggerspassion