Best Competitor Analysis Tools

Best Competitor Analysis Tools 2023 – Cheap Tools To Spy Keywords & Backlinks!

As a modern business-man, you know that “No business is without competition”. And the chances are that you also know the only way to beat past the competition is to be aware of your rival/competitors’ business strategies, learning what works, adapt their best parts, and exploit their weaknesses. But hey, what’s the best way to do that you ask? Well, that’s where the best competitor analysis tools come in!

The best competitor analysis tools can help you to give you a peek into your rival’s business ideas and strategies. In real-time – track and analyze your competitor’s strategies, which you can utilize then to win big by using it against them.

In today’s chapter, let’s take a closer look at 5 of the best competitor analysis tools that can make the above magic happen today, guaranteeing an edge over your rivals – as recommended by our own experts and SEO gurus;

So without any further ado, let’s dive in.

Best Competitor Analysis Tools –Make All Winning Strategies Yours!

When it comes to achieving success in business, you don’t need to “reinvent the wheel” every time. Sometimes, all you need to do is fine-tune what others are doing. This is especially true for beginners, as you can’t waste time, money, or resources in elaborate business experiments that are frankly hit or miss efforts.

With the best SEO tool to an analysis competitor site, you can gain insights in to tried and tested strategies that your competitors are using, what makes them so successful – info’s that you can then adopt in your business’s favor.

And the best part? There is literally next to no risk involved here, as we already know these strategies work beautifully.

Put simply, best competitor analysis tools are awesome – period. And to prove it further, you can use these handy tools to;

  • Ascertain winning strategies that differentiate your rivals from you
  • Win over your competitor’s customers
  • Avoid potential losses
  • Predict your competitors current and future moves
  • Spot emerging threats and risks
  • Identify gaps
  • Measure the performance of your business
  • Identify great opportunities

As you can see, with the best tools to do competitor analysis, you can redefine your businesses for the better in an instant –

But then again, that’s all assuming you have the “finest” CA tools, that is – which then brings us to –

Best SEO Tools For Competitor Analysis To Boost Your Business!

Keep your friends close, enemies closer – with these amazing best competitor analysis tools, you can not only keep your rivals in check, but can also help you learn from them, embrace their great winning strategies, and more;

So yeah, better future, we present you 5 best competitor analysis tools that, in our opinion, offer the best bang for your buck.


#1 SEMRush

A long favorite of ours, SEMRush – as an SEO master tool – is all about giving its users an edge of their competitions. For starters, you can do domain vs domain analysis that allows you to effectively analyze your competitors by just copy-pasting their URL – learn all about their backlinks, organic search statistics, keywords, etc.

Designed to also help with PPC, content marketing, backlinks, SERP, social media, etc…, you can use SEMRush to analyze your rankings, audit changes, and more often, SEMrush also aided us to ascertain great rank-boosting opportunities. The built-in keyword research tool here is one of the best we have ever seen.

With just a few clicks, explore millions of relevant keywords, complete with details like their difficulty, search volume, similar suggestions, and more. All laid out neatly & understandable with visual reports. And hey, if that’s not enough to impress you, SEMrush is also available in 20+ international languages, making it the perfect fodder for all your global advertisement& SEO campaigns.

Starting at just $99.95 per month with a 7-day free trial the free version allows you to get 10 results per day but, in our opinion, SEMrush is well worth the extra bucks as it’s very rare to find best competitor analysis tools as robust as this.

Exclusive SEMRush Pro  Free Trial For 14 Days

Partnering with SEMRush, Traffic Crow officially gets you this distinct offer to get access to SEMRush Pro features for 14 days at no cost to you. Within a few minutes, you can grab the deal and start using SEMRush Pro plan.

Step-1: Here is the special link to head over to our SEMRush partner page. Then, click on ‘Start your free 14 day trial now!‘.

SEMRush partner page

Step-2: If you already have a SEMRush account, login now. Otherwise, sign-up for a free account using your email address.  SEMRush Pro 14 day trialStep-3: Just a step ahead! Enter the billing details to make payment securely. Not to surprise, the promotional code is applied automatically to your check out details.

Step-4: Tap on ‘Place The Order‘ now and start exploring the features of the SEMRush Pro Plan to boost SERP rankings.

Avail this great opportunity to test the leading SEO tool and understand how it can help your business to grow online. Indeed, you are not spending even a penny against it. And, you can cancel your account anytime before the trial period ends sending a mail to But, hopefully, you don’t discontinue SEMrush services once started experiencing its amazing features.


  • Era leading keyword tracking qualities
  • Great backlink analysis and tracking capabilities with superb reporting
  • Well defined social media support
  • Available in 20+ international languages across 100 locales
  • Strategic advertising capabilities
  • Free trial available


  • A very steep learning curve (not exactly user friendly)
  • No white-label reports

#2 SEO PowerSuite

Packing 4 extremely powerful SEO tools: Rank Tracker, Website Auditor, Spyglass and link assistant, SEO PowerSuite is, and has been so for quite a while, your “one-stop” destination for all your expert SEO needs, period!

First, we have SEO SpyGlass – a comprehensive rival analysis tool, which when paired with its impressive site-auditor can offer you a brilliant view of all your rivals SEO strategies, including their top-performing keywords, ads, backlinks, etc… weirdly enough, there is no support for rival tracking by their URL.

But that’s pretty forgivable considering how god the rank tracker is, as it came with support for over 327 search engines with unlimited tracking (a rarity), organic insights, SERP levels, keyword qualities, difficulty levels & even has per location tracking to boot.

Finally, we have the awesome link assistant tool, which not only gives you a detailed look at your rival’s backlinks but also lays out the data in neat, visual reports.

Starting at $299 for the pro version the prices are one-off. However, you’ll still receive lifetime updates nonetheless. Further, you can also try out both “professional” and “enterprise” editions free of cost for 14 days.


  • A Complete “all-in-one” SEO solution
  • Multi-platform compatibility
  • SpyGlass is easily one of the best competition analysis tool available today
  • superior site auditing qualities
  • Free trial available


  • The upfront cost can be too much for some

#3 Serpstat

A relative newcomer, Serpstat is already a hit with SEO users world over – and why wouldn’t it be? Under the hood, you are getting everything from an SEO audit tool, backlink checker, and best competitor analysis tool, etc…

Starting at just $69 a month Serpstat SEO analysis tools are one of the best we’ve ever seen, period! With it, enjoy a bird’s eye view of your rival’s SEO strategies, including their traffic rates, best keywords, and more in a visual manner. And the best part? It also works internationally, with support for over 28 global locations. We found the dashboard to be pretty clean and easy to use. It did have proper support for multiple projects, which Is still a rare sight to see, even with the expensive solutions

Overall, Serpstat is little like a Swiss army knife when it comes to SEO. You can use it to find broken links on your website, track down & fix your sites sluggish load times, streamline your SEO campaigns and more…


  • Solid keyword research functionality
  • exceptionally detailed visual SERP tracking and analysis reports
  • Good 24/7 customer support
  • Highly robust website auditing tool package
  • Bang for buck


  • Buggy Google ads integration
  • Though quite detailed, the accuracy of both Keyword difficulty rating & domain ranking rates often goes for a toss

#4 Ahrefs

Known for its impressive backlink analysis prowess, Ahrefs can create a detailed profile of your rival’s SEO strategies in a second – all thanks to its super speedy (ranking just behind Google’s) web crawlers!

Armed with an intuitive interface, complete with a powerful dashboard that allows you to keep proper track of all your projects in one place, Ahrefs cover all 3 major SEO aspects: keyword tracking backlink audits, and competitor analysis. Just copy-paste your rivals URL into Ahrefs best tools for competitor analysis. It can offer you everything from the search volume, position, difficulty, competitor’s top-performing keywords & traffic rates, etc. And hey, if that’s not good enough, Ahrefs can further help you even find great topics to create contents about, as Ahrefs regularly identifies popular articles for you to get inspired from.

Starting at just $99 per month, the only gripe we have about Ahrefs is the lack of a proper free trial. At the moment, you’re required to pay $7 just to try it out, which as you can imagine, can be massively annoying.


  • Superior site/Web-wide crawling capabilities
  • Solid ad-hoc keyword research
  • Detailed, comprehensive domain monitoring and comparison qualities
  • Unique content topic finder
  • Pretty cheap


  • Traffic stats are always a bit off
  • There is an obvious lack of proper, built-in keyword organization management features

#5 Mangools (aka KWFinder)

At just $49 a month, Mangools might be the cheapest best website competitor analysis tool we have here today. But hey, that doesn’t mean it’s any less good. With it, you can now easily see what all your rivals are doing, cheaply!

Great UX, beautiful design and proven tools, tracking your competitor with Mangools is straightforward: just type in their URL and voila! Instantly, you can see all about their top keywords, popular backlinks, strategies, trends, difficulty, history, etc… at a glance. There also “filters” for easily sorting results. Coming to backlink analysis, we were impressed again, as Mangools link minor feature was able to dig up our rival’s even obscure links. The only problem we had? We can’t compare multiple rivals at once.

Wrapping up, there is a ten-day free trial for new customers. And as cheap as it is, you can also often get great deals if you time it right. And oh, before we forget, Mangools has a free extension for Chrome & Firefox too.


  • Multi-language support
  • Impressively detailed keyword research and competitor analysis reports
  • Location-specific keyword researching support
  • Bang for the buck
  • Custom backlink analysis perks


  • Not as feature-packed nor as polished as some of the other best competitor analysis tools in this review

Best Website Competitor Analysis Tool – FAQ

Now that you’re all aware of all the top competitor analysis tools free solutions, how about we wrap it up with a brief FAQ session? We know you’ve queries, here’s your chance to get a few of them answered.

Well then, here we go;

1) Are these tools effective? Will they help me grow my business?

Designed as a risk-free way to grow your business, these tools allow you to replicate and adopt your competitor’s success quotient in a legal &safer way. It’s one of the top ways to get ahead of the competition period.

Metaphorically, it’s like using your enemy’s own torpedoes against them – it’s not pretty but can help you gain better odds against others.

2) Is Competition analysis legal? Will I get in trouble for doing it?

Though it might sound shady, Competition analysis is still pretty legal considering you’re only getting access to information that is usually public. Besides, your rivals too might be using these services to spy on you as well.

In other words, nothing is stopping you from a bit of Competition analysis. Just make sure to keep it civil though.

3) Free vs paid – what’s best for me?

Like many such tools in their caliber, we’d always recommend going for the paid versions as they’ll be more reliable in the long run. However, if you’re a casual user & don’t really mind all the restrictions, the ‘free” will do you just as good.

Yup, the choice is up to you.

4) Where can I get them?

The easiest & safest way to get these tools is to buy/download them from their official website itself. In that way, your transactions will be kept well secure, and you can also get more information regarding the plans.

Tap on the names/links given in the reviews above to access their respective best tools for competitor services.

5) Are these tools safe to use?

Yes, absolutely! In fact, most of these best free competitor analysis tools have been around for decades sans ever any issues.

Best Free Competitor Analysis Tools – The Conclusion

With that, we’ve reached the end. Now if anyone asks “what is the best SEO tool for competitor site analysis” you know where to point them, right?!

When it comes to online success, it’s a never-ending battle. You’ll always have to adapt, change your strategies, and find new opportunities – constantly! With these 5 best competitor analysis tools, you’ve got a chance to learn what works (courtesy of your rivals!) and the mistakes to avoid with your online business efforts, ensuring its success.

And your competitors are doing the exact thing. So make sure to move fast if you want to get ahead of the curve

And trust us, you’d definitely want the edge these best tools for competitor analysis provides, especially in these times.

Go and get them – you won’t be disappointed!

Spy On Your Competitor’s Ranking Strategies For Free

Exclusive OFFER For Traffic Crow Readers Only!

Support: This post contains affiliate links through which I earn a small commission against qualifying purchase, at no cost to you.

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LinkAssistant Deals

Overall Rating - 4.5/5
Discover Link Prospects
Easy Outreaching

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SEO SpyGlass

Overall Rating - 4.5/5
Comprehensive Link Research
White-Label Reports

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Website Auditor

Overall Rating - 4.6/5
Unlimited Site Audit
Money-Back Guarantee

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