SEMRush vs Serpstat [2023]: Best SEO Tools Comparison!

This article will get you some deep insights between the two top dominant tools in the SEO industry – SEMRush and Serpstat. Both tools are popular when it comes to improving your SEO and marketing analysis. So, I understand, it’s quite a tough job comparing those: SEMRush vs Serpstat. Still, I’m glad to.

Indeed, among several other SEO tools, these two are noteworthy as the best tools for comprehensive keyword research and competitor analysis. While both are great in its own way, what feature makes a particular tool suitable for you?

Let’s run through the comparison Serpstat vs SEMRush and find it out.

Serpstat vs SEMRush: Which Is Better?

I’m sure you must be well aware of SEMRush even as an SEO start-up since it has been in the market for a long around. But, Serpstat was first introduced as a keyword research tool (in 2013), and then it gradually gets matured as a full suite SEO tool with multiple built-in tools in recent days. If you are unsure about the Serpstat features and how it helps to improve your SEO, sure this post will help you with ideas.

Bottom Line Up Front: If you are a blogger handling multiple blogs or an agency that offers SEO services to the business clients or the pro digital marketer serious about promotions, and money isn’t a big deal, then go with SEMRush. On the other hand, if you are on a tight budget, handling only a very few sites, then Serpstat is a better tool offering almost similar features at a greater price.

Anyways, let’s justify it.

SEMRush vs Serpstat – The Real Competitors In The SEO Industry

However, any software will have its own ups and downs chest-thumping as the BEST in the market. Similarly, SEMRush, as a leader and Serpstat as a fast-growing name in the SEO field, compete with each other in various aspects. Let’s analyze those bizarre things and find out which one suits your specific SEO needs and budget.

Before getting into an in-depth analysis between the two, let’s have a brief look at each individual tool.


It is one of the most popular all-in-one marketing toolkits that span SEO, PPC, social media, brand monitoring, competitor research, content marketing, and trend analysis.

Keeping SEO beginners in mind, it comes in a free version with a limited set of features. Sure, if you have already used its free tool, you would be tempted to experience its premium features. The reason being, the toolset was tailored for SEOs, social media influencers, bloggers, and all online marketers.


  • Generates hundreds of potential keywords against a single seed keyword
  • Domain analytics for traffic analysis & keyword statistics
  • Keyword position tracking & top 100 ranking sites
  • Domain vs Domain: multiple sites comparison
  • Offer ideas to drive more organic traffic
  • SEO writing assistant for content optimization
  • In-depth backlinks audit & analytics
  • Advertising research to analyze the competitor’s ad budgets & keywords
  • Audience insights helping you to target the right audience
  • Market explorer to analyze new markets, and niches
  • CPC Map to explore local competition in SEO & CPC


  • Focus on SEO & marketing research
  • Update-to-date keyword database
  • Detailed and helpful insights
  • Free trial for 14-days
  • Free version with limitations
  • 14-days money-back guarantee
  • Custom purchase is possible


  • Little expensive for start-ups
  • Overwhelming dashboard for beginners


It is also an all-in-one growth hacking tool for SEO, marketing, PPC, search analytics, and content marketing. Some of the big brands like Shopify, Lenovo, Loreal, etc. trust and use Serpstat to optimize their SEO and online marketing campaigns.

Indeed, Serpstat was rewarded as the #1 SEO tool of all time by Appsumo. And, it is the most upvoted SEO tool on Product Hunt. And, it better suits and benefits any sized marketing platforms like digital marketing agencies, in-house SEO teams, and SMBs and enterprises. Indeed, you can install it Chrome add-on and use it for free keyword research, competitor analysis, and even more.


  • Get proven and profitable keywords for both SEO & PPC campaigns
  • Keyword research in all major languages to target by country
  • Detailed analysis on the visibility of your and your competitor’s domains
  • Email updates about changes in rankings positions of any monitoring domains
  • Research keywords, ads budget and ad positions of your competitors
  • Know what content gets highly shared on social media to optimize your content strategy
  • Discover estimated traffic on every web page of your site
  • Domain vs Domain comparison tool
  • Batch analysis up to 200 domains to understand competitors SEO & PPC efforts
  • Global city-based rank tracking
  • Research leaders or influencers in an any particular niche


  • Free chrome add-on available
  • White label & easy-sharing reports
  • Developer-friendly API feeds data into reporting systems
  • Data visualization to demonstrate large amounts of data
  • Award-winning & fast-growing SEO tool
  • Most affordable pricing
  • 14-days money-back guarantee


  • No integration with Google Webmaster tools
  • Need some learning curve to get hands-on with the platform

So, we have got some basic ideas on both the tools – SEMRush and Serpstat. Next, let’s have a detailed comparison between the tools in terms of their features, pricing, ease-of-use, etc. The real SEMRush vs Serpstat review starts here.

SEMRush vs SERPStat – Let’s Settle This Today!

Every SEO tool has its unique features, pros, and cons chest-thumping to be the winner. In such a way, let’s see how these two renowned SEO tools conflict with each other.

#1 Ease-Of-use

When it comes to the tool usability and interface, both SEMRush and Serpstat has a well-designed dashboard displaying their set of features. Indeed, more user-friendly the tool is – better the user experience and hence, productivity.

Comparing SEMRush vs Serpstat, the SEMRush dashboard might look a little outdated and dump with an extensive set of features.

SEMRush Dashboard

However, you can access those entire things just from its left menu. But, if you are a new user, you might need some time to get familiar with the features and nested capabilities of the tool. To get started with SEMRush, just enter a keyword or domain or any specific page URL and hit “Search” for the wealth of information.

On the other hand, the Serpstat dashboard looks more sophisticated with its intuitive design. Start with “List of Projects.” Indeed, you can right away access all your saved projects from the dashboard.

Serpstat dashboard

Like SEMRush, feed a domain or keyword or URL prefix into the search bar to kick off the actual game research and analysis.

The major difference lies in how the tool displays the data and results.

Serpstat displays the data more organized and spaced-out. That makes the Serpstat tool more user-friendly, especially beginner-friendly. With almost the same set of features and amount of data, Serpstat manages to deliver it streamlined.

Perhaps, the experienced SEMRush users would have no concerns using the tool for years. Even I’m fine and happy with it. If usability isn’t your priority, then SEMRush is great. Otherwise, go with the well-designed SEO tool, Serpstat that renders data in a more organized manner. Also, Serpstat has ‘Menu Search’ option to help beginners to find their required tool or feature easily. That’s great.

#2 Keyword Research

Since keyword research and analysis is the most critical task in SEO, the majority of the marketers, SEOs, and bloggers use keyword tools like SEMRush and Serpstat. Obviously, both of these SEO tools are renowned for keyword research. Let’s see how the tools differ, offering the BEST possible ways to research, analyze, and discover the most potential keywords for any niche.

For our today SEMRush vs Serpstat comparison, let’s use a keyword “freelance writing” for review and analysis.

Just by feeding the keywords in the dashboard, you will get a comprehensive overview of the particular keywords on its organic search volume, keyword difficulty, global volume, keyword trend, results on SERP, Keyword variations, related keywords, etc.

SEMRush Keyword Overview

SEMRush Keyword Ideas

But, when you are more specific about discovering keywords that can boost your search visibility, take the “Keyword Magic Tool” under Keyword Analytics. You will get wealthy information of keyword ideas based on most strategic metrics.

SEMRush Keyword Magic Tool

The specialty of its Keyword Magic Tool is – it is highly flexible to sort out the BEST profitable keywords since it has more filter options.

You can see the below image. Instead of adding multiple filters one after the other (like in Ahrefs), you can set your required parameters at a shot and get a list of sorted keywords at once. You can filter the keywords based on even the number of words, keyword difficulty, CPC, etc.

Keeping the keyword length above 3 (no. of words) can get you medium or long-tail keywords so simply.

SEMRush Filter Options

Also, you can choose different keyword types between phrase match, exact match, related keywords, and broad match.

Especially, just clicking on its Questions tab, you can simply sort the question-based keywords. The tool greatly expands your seed keyword, like how users ask for something on Google. Considering the SEO benefits in targeting question-based keywords, this feature is awesome.

SEMRush Question keywords

As you have got a comprehensive list of keywords, you will get confused about which keywords to target for better SERP results. Here comes the Keyword Difficulty in the picture.

Applying filters (word count – 4, Volume – 50, and KD% – 60), here I have sorted some long-tail keywords.

Let us further narrow down the list comparing the keywords based on its ranking ability. The keyword difficulty score lets you know how easy or hard the particular keyword is to rank for.

SEMRush Keyword Difficulty

This feature gets your detailed comparison between the short-listed keywords based on volume, search results, SERP features, trend, etc. Pick the least-difficult keyword for quick and guaranteed rankings.

So, you have all the essentials to explore the most profitable keywords. You can filter question keywords, buyer intent keywords, low-competition keywords, long-tail keywords, or anything you guess it works for your niche. Moreover, just with a click, you can find those keywords.

Further, let’s see how its competitor Serpstat serves it, users, with such potential keyword research and analysis.

Here is a keyword overview when you feed a seed keyword in the Serpstat search bar from its dashboard or under Keyword Research. For a more detailed review and research like we do with SEMRush Keyword Magic Tool, Serpstat comes with significant metrics like search volume, competitiveness, CPC, and keyword difficulty.

Serpstat Keyword Overview

Serpstat keyword research also provides related keywords for both organic and paid from the top 100 Google SERP results and bid on in ads, respectively.

Serpstat Keyword Ideas

Clicking on ‘Show All” organic keywords, you will see a full list of organic keywords with more filtering options and keyword metrics. Play around with the nested filters.

Serpstat Filtering Options

You can also filter the keywords based on geo-location or country-wise.

Click on this ‘3-dotted’ icon adjacent to every keyword to understand special blocks in SERP like video thumbnail, carousel, related questions, etc. Indeed, these SERP features have a great impact on your click-through rates.

Serpstat SERP blocks

We all know that using LSI keywords can help you drive in the right audience to your content. But, it is a tedious process grouping the semantically related keywords. But, Serpstat keyword clustering options makes your job easy.

It works by ascertaining hierarchical clustering based on the keywords with common URL’s in search results. Serpstat ‘Text Analytics’ helps you with the breakdown of any specified URL’s content into header, title, etc. and gets you strategic on-page SEO recommendations.

When comparing SEMRush and Serpstat in terms of keyword analysis, SEMRush makes it so easy to dig more about a particular keyword, explore keywords ideas, and discover potential keywords. Like how SEMRush helps in filtering out the question-based keywords.

On the other hand, Serpstat has almost all the features and options in a more organized way. Also, its strategic keyword clustering feature that makes it stands out among the online marketers.

#3 Domain Analysis

One of the significant steps in moving your SEO towards the success path is, understanding what your competitors are doing good. What opportunities can you explore to compete with those rivals?

Only with a thorough competitive analysis, you can set your SEO campaign to outrank the competitions and drive more organic traffic to your site. How capable these tools in allowing you to understand your competitor’s SEO inputs and pay-offs.

Indeed, SEMRush has incomparable SEO analytics features than any other SEO tool. Despite the domain overview that includes authority score, organic search traffic, backlinks, paid search traffic, etc, the tool also gets you main organic competitors, competitive positioning map, backlinks, top indexed pages, and even more.

In the traffic trend graph, you can also see SEMRush Sensor detecting high activity, change in the rankings, etc. That might greatly help you with what particular SEO input over the particular period impacts your SEO rankings.

SEMRush Domain Overview

Switching between the tabs – positions, position changes, competitors, pages, and sub-domains, you can retrieve more detailed information about the particulars of your competitor.

You can dig still deeper into ‘Organic Research,’ to explore the SERP features, list of top organic keywords you or your competitor ranking for, position changes, etc.

SEMRush Organic Research SEMRush Organic Research 1

Further, its Traffic Analytics is much helpful to know how your website traffic is shared, targeted audience that you haven’t reached yet, geo-distribution of your audience, traffic sources, etc. Also, you can compare three competitors to evaluate your traffic data.

SEMRush Traffic Analytics

To put it simply, SEMRush in domain analysis has an incredible set of features, including traffic analytics. Analyzing the current traffic your website drives, you can further improve it focusing on particular areas.

In such a way, SEMRush helps you with the site’s top traffic sources (including social media channels), demographic data (like Google Analytics), etc.

Fine! Let’s see how Serpstat runs behind or ahead of SEMRush in its way.

When you just input a domain in the Serpstat Domain Analysis tool, it fetches more helpful information about the particular domain. Especially, the tool organizes and displays the data neatly with more visual graphs.

When I use any SEO tool to review a domain, first, I would be eager to know three things. It includes the organic traffic, a number of organic keywords that the site is ranking for, and the number of backlinks that the site has got. In such a case, I vote for Ahrefs since it displays all the required information at the top like badges.

Serpstat Domain Overview

However, Serpstat fails to display the total number of backlinks, whereas SEMRush fails to display the number of ranking keywords, at top. That’s quite a little disappointment. But, both the tools have a detailed review section on every aspect.

Instead of discussing the typical features like domain overview, organic research, keywords, and backlinks, Serpstat has some more inspiring abilities like Infographics, Tree View, and Batch Analysis.

Moving down to the ‘SEO Research’ option, you can explore wealthy information about the keywords, competitors, top pages, etc. like in SEMRush. The ‘Tree View’ feature in this tool gets you a clever report on keywords of each individual page and its ranking changes, etc.

Most exciting feature that every SEO would love Serpstat is its Batch Analysis. It allows you to compare hundreds of domains at a single shot on various parameters.

Serpstat Batch Analysis

But how Serpstat can gather all such big data? Serpstat extracts these details from 230 Google databases of different countries.

On the other hand, SEMRush doesn’t have this batch analysis feature, and it just gets data from 120 databases.

But, SEMRush gives you more established results through traffic analytics that gives you space to improve your traffic resources. If your target market is one that SEMRush doesn’t have a database, then try Serpstat. Otherwise, SEMRush is ideal with its elite domain analysis and traffic analytics data.

#4 Backlink Analysis

Indeed, we know that Google alone considers 200+ ranking factors to evaluate and reward a site with suitable positions on SERP. And, the same applies to any other search engines. No one can regret backlinks are one dominant factor among all.

But, how do you know that your website is SEO-friendly and has a good link profile? Have you optimized all the SEO factors, including backlinks on your website? How link healthy your website is? Let’s see how these tools SEMRush and Serpstat helps us in this area.

Despite the common backlinks dashboard with the total number of backlinks, referring domains, top anchors, link types and attributes, TLD distribution, etc. let’s skim through some distinct features alone.

SEMRush Backlinks Overview

SEMRush gets competitive research in its every tool. Here in backlinks also, you can compare multiple competitors to study their backlink strategy. When you need to analyze your site’s or your competitor’s link profile, you have adoptable filtering options to extract the most appropriate results.

One great thing is, evaluating the link value; if you decide to remove a backlink, you have a built-in option to add a particular link to the disavow list.

SEMRush backlink profile

But, SEMRush doesn’t have its own popular link metrics to determine a particular link is good or bad.

Further, while getting into Serpstat Backlink Analysis, the tool doesn’t give up in rendering comprehensive link data like SEMRush.

Serpstat backlink overview

Just within a click, the feature will get you links from malicious sites (if any), lost backlinks, top pages that have got more backlinks, etc. But, you don’t have the option to evaluate and remove/disavow bad backlinks within the tool.

By the way, as in competitive research, you can compare multiple domains and examine their link profile and strategy using its batch analysis.

The backlinks module was added to SEMRush in 2008, whereas in 2016 to Serpstat. But, the latter one has grown rapidly to acquire a big database and fetch the most updated and comprehensive data than other tools.

#5 Add-on features

Like the tool’s usability, the additional features or benefits that any tool offers makes its stand out from the crowd. Even that tweaks the users to convince that they are getting something extra for which they are paying.

So, let’s compare SEMRush vs Serpstat in providing extra features that favors you.


Subscribing to the Serpstat account (starting from Lite plan), API access is included for at no additional costs. Extract the data from the tool and seamlessly integrate into your own business applications for more data processing and analytics. Indeed, Serpstat API is only internal business purposes, not for commercial or resale purposes.

SEMRush doesn’t offer its API for free, but it is worth paying if you really need to handle big data. You can either upgrade to the business plan to access its API or purchase API units exclusively. SEMRush API was designed to integrate with any kind of software, widget seamlessly, or dashboard to display data through custom UI visually.

To the bottom line, for small scale integrations, you can wisely go for Serpstat free API. Still, when it comes to big data for large companies, indeed, SEMRush API is perfect for integrating and extracting data in volume.

Users Access

Both SEMRush and Serpstat allow multi-user access. But, you have to contact the SEMRush team and request for the same. Again, it comes with limitations. On the other hand, Serpstat multi-user mode allows you to build teams, manage users, track usage, etc. That’s impressive.

White-label Reporting

Competing on entire aspects, both the teams are matured enough in allowing you to generate white-label reports too. But, as well all know, you must be subscribing to their premium plans like SEMRush Guru and Serpstat plans – E, F, and so on.

In SEMRush, you have varieties – either white-label or branded reports. In both reports, you have your custom logo, but in the branded report, there would be saying that the report data is taken from SEMRush, whereas white-label doesn’t have such mentions.

Indeed, Serpstat also has its own rules in getting white-label reports based on your plan subscription. For A and B plan users, the Serpstat logo is available for C and D users – can export reports with both Serpstat and own logo (while web versions have Serpstat logo). Only E, F, G, and H plan users can get custom reports of both web version and export data.

As a start-up SEO agency, freelance SEO service providers, or big-league SEO and digital marketing companies, choose the suitable one based on your requirement.

#6 Pricing Plans

We all know that both SEMRush and Serpstat – you can access some of its features just by sign-up a free account. But, to unlock more features and resource limitations, you have to upgrade. Literally, Serpstat is a cheaper one compared to SEMRush. But you can’t make your decision solely based on money.

SEMRush has its flat pricing structure – Pro, Guru & custom. You might not require its entire features; indeed, you can’t pay for something you don’t use. In such a case, SEMRush helps you with custom plans. As a comprehensive marketing tool-kit, it makes sense to have such a custom plan.

In the case of Serpstat, it almost has its hand-picked set of features that commonly every SEO and digital marketer would need. You don’t require any custom plan here.

Unfortunately, SEMRush doesn’t have any annual or lifetime plan, but Serpstat allows you to save 20% of the money, choosing a yearly subscription.

Try SEMRush Pro Free Trial For 14 Days

I understand you can’t make a decision in a money-front. So, here is an option to test the SEMRush tool in real-time before investing hundreds of dollars in its. Get SEMrush Pro 14 days of free trial and explore its features.

Step-1: Click on this special link to visit our SEMRush partner page.

SEMRush partner page

Step-2: Create a SEMRush free account or log in to your existing SEMRush account, then.

SEMRush Pro 14 day trial

Step-3: Just a step ahead! Fill out the required fields and check-out to get instant access to SEMRush Pro plan features. Experience it and then decide upon it!

Otherwise, you are flexible to cancel your account anytime within the 14 days. Contact the SEMRush team via to can the trial in prior. But, I’m sure you won’t do so since SEMRush has almost entirely amazing features to boost your online exposure and sales.

Final Words

I’m not writing this SEMRush vs Serpstat comparison article to recommend one among the two popular SEO tools.

SEMRush, there is no way to deny that it is a comprehensive SEO and marketing toolkit for different levels of marketing expertise and experts. I always love to explore its features for my everyday SEO chores since it almost has all the essential tools and features, an SEO professional need.

But that doesn’t mean that it is suitable for all. There are a lot of start-ups which might be looking for competitive SEO tool at some greater prices. Serpstat always serves them with a similar set of features in a neat and descriptive manner. Serpstat comes easy to learn, use, and get hands-on than SEMRush. Also, it is cost-effective.

So, ask yourself – which tool would you like to use and recommend others?

Please keep in mind; I have only compared a few sets of features. I will keep updating the post frequently comparing SEMRush vs Serpstat in various verticals like rank tracking, paid marketing, etc.

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