Best SimilarWeb Alternatives For In-Depth Competitor Analysis {2023}

For decades, SimilarWeb was the ultimate leader when it came to competitor analysis. And frankly, it still is according to many out there. In fact, we – here at spark blogging – are using SimilarWeb services even to this minute. But alas, as much as we are tempted to scream our love for this handy SEO tool from the mountain top, we also do understand it might not be the best for everyone – hence the need for best SimilarWeb alternatives.

For budget hunters, it might be SimilarWeb “pricey than normal – plans that might have made them jump the ship. For others, SimilarWeb might not be the best fit for their specific set of online business needs. And finally, we have a few that just wants to know about possibly great SimilarWeb alternative for the sake of it.

The point is, we can see why many would clamor for a top Similar Web Free Alternatives compilation. So naturally, we prepared one, detailing 5 of the best SimilarWeb alternatives that, we think, offer the most bang for the bucks.

Well, let’s get right in;

Best SimilarWeb Alternatives

For those who don’t know: SimilarWeb is a leading SEO platform that’s known for its top web metrics measurement capabilities & cutting edge online intelligence, enabling web businesses to keep a closer eye on theirs, as well as rivals, site traffic, keywords, best backlinks, ads, etc. in bid to reach a wider set of audiences faster.

A favorite for marketers, publishers, and data analysts, “SimilarWeb” can provide a comprehensive look at your rivals every move on the web, from keywords to backlinks and even their SEO strategies. With a gorgeous interface, its highlight involves the ability to reveal better your rival’s ad networks & placement strategies, which allows you to come up with even more effective ad ideas cheaply and effortlessly. Finally, the inbuilt rank tracker helps you “steal” your rival’s traffic acquisition strategies as your own.

To put it simply, if competitor analysis is your jam, you’d be very hard-pressed to find a better choice than SimilarWeb – period!

As an SEO user, SimilarWeb allows you to;

  • Compare two or more competitors traffic statistics and ranking rates
  • Analyze rivals backlinks, Keywords, and SEO strategies with in-depth, insightful reporting across a multitude of metrics
  • Create risk-free ad strategies at your competitor’s expense
  • Plan, test and execute global outreach campaigns
  • Track SEO opportunities in real-time
  • The list goes on…

Best Alternatives To SimilarWeb

With features this good – in the perfect world, there is absolutely no need to look for Alternatives to SimilarWeb – its that good.

But then again, there’s no such thing as a perfect world…

Top SimilarWeb Competitor Sites To Boost Traffic (2023)

Though featured as best SimilarWeb alternatives, these competitor analysis tools are a lot awesome in their own rights. They share a row of features, obviously. But they also differ a ton in many aspects, especially their USPs.

Without any further ado, here they are;

1) SEMRush

An “all in one” SEO solution that reveals your competitor’s rankings, site authority, advertising strategies, and even social media exposure, SEMrush displays all these metrics in digestible, actionable clarity.

Providing deep insight into SEO, PPC, and PR tools, making it ideal for marketing professionals, SEMrush goes further and allows you to b inspect your own sites in real-time. Just enter the domain URL, and you’ll get a total overview of your site rankings, its backlinks, the keywords & other relevant info… it even allows you to keep track of trending “topics” for better audience engagements.

Finally, as mentioned before, it lets you deep in on your competitions social media marketing strategies, which in turn, can help you devise & test more effective SEO campaigns improving your web marketing efforts.

Starting as a free SimilarWeb better alternative, if you want to get deeper insights (which I recommend), you’ll need to upgrade to a paid account. Their popular “pro” plan starts at just $99 a month sans discounts. However, you have SEMRush 14-day free trial to see the value of the tool and its features.

Exclusive SEMRush Pro 14 Day Free Trial

Generally, SEMRush provides 7-day free trial to its users. Here for Traffic Crow readers, we exclusively got SEMrush 14-day free trial. Here are the simple steps to activate it without even spending a single dollar.

Step-1: As an official partner, we get you this special link to click on to take you to our co-branding page.

SEMRush partner page

Step-2: Create your SEMRush accout, if you don’t have one already and log-in.

SEMRush Pro 14 day trial

Step-3: You’re are just one step ahead. Fill out the required fields and check-out to get instant access to SEMRush Pro free trial for 14 days. You can see the promo code is applied automatically and the charge is zero.

So, you now have a full suite online marketing to boost your online search visibility. By the way, 14-day is a good enough time to evaluate the tool and understand how it can help you empower your online promotions. Anytime, cancel your account within 14 days sending mail to, or simply continue using it.


  • An all in one SEO solution
  • Powerful completion analysis with detailed reporting on ranking, keywords, and advertising strategies
  • Real-time rank monitoring with alerts
  • Domain analytics for seeing metrics like bounce rates, page visit duration, CTR, CPC, etc…
  • Extra SEO optimizing perks


  • The interface and the accuracy of reports, while good, can be improved a lot
  • Slow traffic predictions

User opinion

“For the longest time, I’ve been a SimilarWeb user. But now that I switched to SEMRush, I’ll never go back, ever – it’s that good!”

2) SEO PowerSuite

Another SimilarWeb free alternative, SEO PowerSuite carries 4 awesome SEO tools: SEO SPyGlass for rival analysis, rank tracker, site auditor & link assistant for backlink tracking – perfect for rival analysis and then some.

Keeping competitor analysis at its core, SEO PowerSuite’s the spyglass feature, when paired with the site-auditor, gives deep insights into both yours, and your rival’s domains, from traffic rates to analytics on PPC, CTR, load speed, etc… the rank tracker makes it easy to keep an eye on your rivals SERP ratings – just enter their URL, and it’ll work. It can even decrypt all your competitor’s SEO strategies in a second.

Finally, we have the link assistant, which is tasked with not only analyzing your own b-links health & reliability but also helps you to easily build better backlinks by “borrowing” them from your competitors.

Priced at $299 for the pro version, SEO PowerSuite is one of the most feature-packed best SimilarWeb alternatives ever!. It needs to be installed on a desktop to function though, which can be a deal-breaker for some.


  • An all-in-one SEO solution
  • Both rank tracker and SpyGlass are amongst the best-integrated competition analysis tools we have ever tested
  • All the apps are cross-platform supported
  • powerful site auditing with tons of useful, and accurate metrics
  • Free trial available


  • Though one-off, the expensive price tag might make budget SEO users think twice
  • Needs installation (not cloud-based)

User opinion

“Everything I need for my SEO, I got it right here. Thanks, SEO PowerSuite – I owe all my sites success to this handy tool, period.”

3) Serpstat

Amongst the most cheaper alternatives to SimilarWeb, Serpstat, however, comes with a ton of features, designed to aid you with everything from competitor research, keyword research, tracking ranks, etc… all sans a broken bank!

Designed to improve areas such as PPC, content marketing, search analytics, etc… the app tells who is ranking first on the SERPS & offers the tools you need to get ahead of them. It decrypts their strategies, backlinks, keywords, etc… For marketers, the tool offers business intelligence and info on rival strategy, including their ad campaigns, which you can use to implement effective SEO strategies of your own.

The accuracy and versatility of Serpstat reporting often impressed us. With customizable reports that reveal historical performance and trends, it’s now easy to draw comparisons with multiple domains – up to 5, in fact.

Available with a 7-day free trial, Serpstat affordable alternatives to SimilarWeb other perks include on-page auditing, rank tracking, ad analysis, and market intel. For local search, you’ll get 28+ countries to choose from.


  • Allows per location site rank & keyword tracking
  • Great customer support
  • Highly detailed competition analysis reports with historical data covering and tons of useful metrics
  • Powerful website auditing capabilities
  • Affordable


  • The white label reporting functionality is only available in the enterprise edition
  • The UI feels outdated

User opinion

“For years, Serpstat had been a crucial asset for my digital agency – and I reckon it’ll stay that way for more years to come. I love it.”

4) Ahrefs

One of the most popular best SimilarWeb alternatives, Ahrefs is ideal for those who want a robust competition analysis tool with a backlink analysis module. It helps you find all the best traffic sources and make their b-links yours.

One of its major perks, the batch analyzer allows you to track multiple competitor’s backlinks at once, complete with detailed comparison, analysis, and workable ideas regarding other brands’ best backlinking strategies. The interface is simple enough, and while it doesn’t have the best rank tracking perks, the amazing site analyzer more than makes up for it.

With Ahrefs help, you can easily learn about the top link building and SEO strategies that your competitors are using, which, in turn, can ultimately improve your marketing results impressively. In addition, the built-in “content explorer” can even help you find and write about great topics that can effortlessly bring more traffic to your site.

Coming to the price, you have 4 plans with the basic one starting at $99. Unfortunately, there is no free trial option here. Instead, we get a subscription trial option that allows you to try out their services for 7 days at $7.


  • impressive site/web-wide crawling capability
  • Solid ad-hoc keyword research
  • Detailed and very comprehensive domain monitoring and competitor analysis options, including comparisons
  • Unique content topic finder for increasing traffic
  • Quite cheap


  • The UI is too bare-bone
  • Surprisingly, there is still No built-in keyword organization or management options

User opinion

Simple, feature-rich and reliable – If I could choose only one SEO tool/subscription, it’d always be Ahrefs, always.”

5) Mangools

Designed by their famous eponymous team, you’d expect Mangools to be one of the alternatives free you can get now –, and yes, you’re right. Enter the target domain & it’ll do the rest.

Designed specifically for competition analysis, Mangools’s KW Funder is a wonderful tool that can help up you find great keywords for your website. It offers many metrics like trends, search volumes, CPC, and difficulty. The inbuilt “SERPChecker”, on the other hand, can offer you in-depth rank tracking for all your competitors, tracking their best-kept SEO strategies. In fact, it can even alert you of rank changes in real-time. Lastly, the “LinkMinor” takes care of backlink analysis & building at your competitor’s expense.

With a free version for startups, the basic plan, which starts at $49/month, allows you to do 200 searches a day. If you want more (and you should), you can go for Premium at $69 or agency at $129 both offering 700 searches a day.


  • Modern, simple interface
  • In-depth SERP overview alongside a ton of relevant keyword suggestions
  • Powerful competition analysis with tons of handy metrics
  • Filters for easy sorting
  • the apps are all cross-platform supported


  • surprisingly, there’s still no integration with Google analytics or search console
  • Limited KW searches, even on premium plans

User opinion

“The latest Mangools masterpiece, if you want a solid All-in-one SEO tool, your search probably will end with this one.”

SimilarWeb Similar Sites – Frequently Asked Questions

Despite Competition analysis becoming a huge part of Modern SEO, people are still unnecessarily wary about it, thanks to the many doubts, misconceptions are vague opinions that are associated with it.

So here’s a quick FAQ session where you can get at least some of your burning queries about this modern SEO practice answered;

1) Why competitive analysis is important?

Designed as a way to identify your competitors, and understand their strengths and weaknesses in relation yours, competition analysis gives you a chance to gauge and curb your competitors and refine your strategy.

It’s a weird concept, but one that has already become a major staple of modern SEO – so the sooner you embrace it, the better.

2) What are the key areas to focus on when doing competition analysis?

Like all things SEO, there is no “best” way to do C-analysis. However, in most cases, we recommend keeping the focus on your competitor’s keywords, backlinks, rank positions, and the SEO strategies/tricks that they mainly use.

It’s important to be accurate though, so choose only great alternatives to SimilarWeb that can render the same consistently.

3) On average, what are the top things to look out for when choosing the best alternatives free?

Though it depends on your needs, a proper Competitor analysis tool should include a nice and easy to use interface, fast performance, and accurate results. As for the analyzing tools itself, expect a backlink analyzer, rank tracker, keyword analyzer, and if possible, a site-auditor too as this can come in handy quite often.

Thankfully, nearly every best SimilarWeb alternatives we have featured above is designed to fit these criteria at, making the choices easier.

4) I am new to SEO – can I still use these tools?

Yes, you can! In fact, most best SimilarWeb alternatives today stresses a lot on having handy tutorials and easy to use interfaces so that even an SEO “newbie” could use their services effortlessly and enjoy its benefits.

5) Are they safe to use?

Yes, they are. Since they only dabble in the information that’s already public, they pose no security/legal issues whatsoever.

Similar Web Free Alternatives – The Conclusion

Well, there you have it! These are the best SimilarWeb alternatives that we think can help take your SEO/competitor analysis game to the next level and that too at cheaper prices – as advised per expert opinion.

Chosen with the utmost diligence, we guarantee that these competitor analysis tools are simply the best the niche has to offer. They are powerful, works smart, and can definitely give a deep grasp on exactly what your competition is doing, how it stacks up against yours, and how you can better beat them & stay on top, always.

Remember: no two businesses are ever alike – so it’s up to you to pick the best SimilarWeb alternatives that best suit you. Read the review again, consider all the perks, pros, cons, and make your choice accordingly.

Thankfully, you can’t go wrong with any of these 5 SimilarWeb similar sites – we have made extra sure of that!

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Support: This post contains affiliate links through which I earn a small commission against qualifying purchase, at no cost to you.

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